Snapshot
of Loans Advertising on TV during Jan-Sep '09
(17
November, 2009) |
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Key
Findings:
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'Loans' category accounted for 14 per cent of overall
advertising share of 'banking & financial services'
sector on TV during Jan-Sep '09.
- TV
advertising of 'loans' category grew by 2 per cent during
Jan-Sep '09 compared to Jan-Sep '08.
- High
share of advertising under 'housing/construction loans'
category on TV during Jan-Sep '09.
- 'Manappuram
Finance' was the top advertiser of loan products on TV
during Jan-Sep '09.
- 'Indiabulls
Home Loans' topped the list of new loan schemes advertised
on TV during Jan-Sep '09.
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Contribution
of 'loans' category in 'banking & financial services'
sector on TV
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During Jan-Sep '09, loans category contributed for 14
per cent share of overall advertising of 'banking &
financial services' sector on TV.
Volume
growth of 'loans' category on TV during Jan-Sep '09
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Compared to Jan-Sep '08, TV ad volumes of 'loans' category
recorded growth of 2 per cent during Jan-Sep '09.
Share
of sub categories of 'loans' category on TV during Jan-Sep
'09
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'Housing/construction loans' accounted for highest share
i.e. 48 per cent of overall 'loans' category advertising
on TV during Jan-Sep '09.
- 'Mortgage
loans' and 'personal/professional loans' were at 2nd and
3rd place with 25 per cent and 16 per cent share respectively
in the 'loans' category advertising on TV during Jan-Sep
'09.
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Key
advertisers of loan products on TV during Jan-Sep '09
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'Manappuram Finance', 'Orbis Securities Pvt Ltd' and 'LIC
Housing Finance Ltd' were the top 3 advertisers of loan
schemes on TV during Jan-Sep '09.
- Top
10 advertisers share accounted for 93 per cent of overall
'loans' category advertising on TV during Jan-Sep '09.
New
loan schemes advertised on TV during Jan-Sep '09
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- Top
3 new loan schemes advertised on TV during Jan-Sep '09 were 'Indiabulls Home Loans',
'UBI Auto Finance' and 'UCO Bank Home Loan'.
- During
Jan-Sep '09, three brands of 'UCO Bank' and two brands
of 'SBI (State Bank of India) made it to the top 10 list
of new Loan schemes advertised on TV.
Advertising
of loan schemes on national and regional channels
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Advertising of loan products on regional and national
channels was in the ratio of 56:44 during Jan-Sep '09
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| (Analysis from AdEx India - A Division of TAM Media Research) |
