17 Nov 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 48
 
 
 





Media, Advertising & Marketing Watch
 
 
 










IPL sets trading window for season III
Trading window for players is from 23 November - 5 January 2010; auction for new players will be on 19 January.

Colors gets 'Blue' for Rs 40 million
Colors gets 5-year telecast rights; syndicated deal with Shree Ashtavinayak involves first airing and 25 repeats.

HT Media to hive off Hindi news business
Spinoff is for a consideration of Rs 1.49 bn; news daily Hindustan and magazine Kadambini to move to subsidiary.

Executive Dossier
'We will be the No. 1 distribution company this fiscal'
Interview with Zee Turner chief executive officer Dinesh Jain

Ignite Mudra adds three clients

Crayons, JWT bag Congress account for Jharkand elections

Cartoon Network to host Go Active Fun Run on 22 November

Star One UK launches local chat show 'Hot Seat'

Brightcove unveils new online video platform


TV Ratings
Top 10 Programmes (01/11/2009 to 07/11/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (01/11/2009 to 07/11/2009)
DD1
Zee TV
Zee Marathi
Colors
Star Plus
Sun TV
Sony Entertainment TV
SAB
Zee Cinema
NDTV Imagine
Gemini TV
Star Gold
Neo Cricket
Maa Telugu
Star Jalsha
MAX
Zee Telugu
Star One
Kalaignar TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Credit Suisse signs pact with Federer
    Source: Economic Times
      
    		• BCCI expands the field for IPL 2010, adds two teams
    		• Unilever R&D chief seeks a Swiffer repeat for Polman
    		• 'People want the web to be personal'
    		• Reebok: Working out
    Source: Business Standard
      
    		• QJY Announces 10% to 15% Increase in Ad Rates
    Source: Media Newsline
      
    		• Glimmers of progress at a leaner Newsweek
    Source: Livemint
      
    		• Google acquires AdMob
    Source: Voice & Data Online
      
    		• Headley case: Police records statement of ad agency's head
    Source: India Today
     
      
    		• There was pressure to be prudent on ad spends
    		• Striking strong connect with consumers was the focus
    		• Mr cmo, how was your diwali?
    		• Festive transactions were up more than 50% this year
    		• Significantly high spends on advertising
    		• The festive mood was more buoyant this year
    		• After Mickey’s makeover, less Mr nice guy
    		• Movers & Shakers
    		• Bits & Bytes
    		• World View
    		• Good news—mass media advertising still works!
    		• “Post-recession customer is going to be infinitely more demanding”
    		• Indians savvy mobile phone users
    		• Pepsi adds fizz to social responsibility
    Source: Financial Express
     
    International News
    		• Mobile Ads: Wait Until Next Year
    		• Univision, YouTube in Video Pact
    		• Media All-Stars 2009
    		• Agencies Slow to Harness Social Media
    		• Crocs Shifts to C-K
    		• Brunner Takes Bob Evans
    		• Zenith Optimedia Wins BBC WorldWide
    		• Esurance Creative to Duncan/Channon
    		• All Pay Models Not Created Equal
    		• Growing Pains at Hulu
    Source: AdWeek
     
    		• MasterCard Hopes Facebook App Proves Priceless
    		• Retail Sales Flat in October
    		• Esurance Taps New Agency
    		• Arm & Hammer Diaper Pail Finds Fresh Use for Baking Soda
    		• Media All-Stars 2009
    Source: Brand Week
    		• Mediaset CEO sees better 2010 advertising revenues
    Source: Reuters
     
    		• Microsoft allows advertising on PC desktops
    Source: Telegraph
     
    		• Apple Targets Google; Advertising May Lead to Affordable Tablet
    Source: BNET
     
    		• Magazines Biggest Loser to Online Advertising Budgets in 2010
    Source: Direct Traffic Media
     
    		• Right Media Founder to Leave Yahoo
    Source: Wall Street Journal
     
    		• Coca-Cola plans increased advertising
    Source: International Supermarket News
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