Indiantelevision.com Team

(16 November 2009 6:30 pm)

MUMBAI: Ignite Mudra has bagged creative duties for three new business - Delhi-based Okaya Batteries, Vinsura (part of Vinsura Winery) and Ahmedabad-based Dishman Pharmaceuticals and Chemicals Ltd.

"It has been our tradition to create new brands from scratch and at Ignite Mudra we've always strived to create epic brands out of great business ideas. Our structured understanding of category and consumer were both appreciated by clients. This instantly helped put valuable thoughts into concrete and executable plans," says Ignite Mudra president Chandan Nath.

Operating in the Indian inverter battery market, Okaya Power is credited with pioneering the effort of branding this previously unbranded market and providing consumers with a wide range of inverter batteries.

"Today, success in business is critical to understanding that it is a P2P world i.e. People to People. The application of this starts at the business conceptualization stage itself.
While I find Ignite Mudra competent in its work and launching products from the scratch, I find a strong match in our wavelengths. We consider Ignite Mudra as our partners in progress in shaping our dream of being a global communications group by 2015," says Okaya head Rajesh Gupta.

Vinsura Winery (previously known as Sankalp Winery) aims to lift its market share from 6-8 per cent to 30 per cent.

Ignite Mudra Ahmedabad has teamed up with Dishman to provide complete business solutions, ranging from product potential identification to communication.

Dishman Pharmaceuticals and Chemicals Ltd is a manufacturer of quats. Apart from this, they also have an established portfolio of quats, specialty chemicals, vitamin D3, cholesterol and cholesterol derivatives. It also specializes in pharmaceutical outsourcing.

Dishman Pharmaceuticals and Chemicals head Arpit Vyas says, "Entering the Indian consumer and wellness market is a very natural progression for Dishman. The vast B2B experience and technical know-how has paved the way for Dishman Disinfectants as a definitely possible venture. Ignite Mudra, with their expertise in establishing and fuelling brand growth were identified as the appropriate partners for the new venture."