Indiantelevision.com's The Ad Linx Reporter dated 26 May 2009 - Global and Indian advertising news, information and data at your fingertips

Executive Dossier

'We are seeing the beginnings of a global iconic brand in the IPL'
Interview with Brand Finance India Managing Director Unni Krishnan

Media, Advertising & Marketing Watch
Zee TV braces for prime time fight with two new shows
Post IPL, GECs are shuffling shows and strengthening weak time slots; Zee TV charts out 8.30-9.30 pm plan.

Cinemax plans Rs 1 billion push for 50 screens in FY'10
Cinemax India plans to add 300 screens over three years; to raise funds to meet its expansion programme.

Producers, multiplex owners meet tomorrow to end deadlock
United Producers Forum and multiplex operators meet ahead of decision to release new films on single screens.

TV Ratings
Top 10 Programmes (10/05/2009 to 16/05/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Wal-Mart defers launch of first cash-and-carry store in India
	Indus League rejigs price structure to spur sales
	Smart Infocomm to market Hyundai products
	Source: Hindu Business Line

	Launch of a range of skin care products
	Source: DNA

	Coke, Pepsi uncork price war to beat slowdown heat
	Entertainment industry biggest ad spender, best paymaster: Study
	Source: Economic Times

	Sony looks to launch sports channel
	Source: Times of India

	What happens to bright young female achievers?
	Source: Livemint


	Fight for that dollar
	A brand aid for America
	Change Is Imminent
	Bipasha Basu lends her charm to Fa Men Xtreme
	One size doesn’t fit all
	"I prefer the tag of wellness to health"
	All for fraud, fraud for all
	At the kid’s zone
	Source: Financial Express

	Online, radio advertising wins the day for political ads
	Source: domain-B

	Big Bazaar opens third hypermarket in Nashik
	Wal-Mart defers launch of its first Indian store
	Source: Business Standard

International News

	Real Time: The Web's New Prime Time
	Q&A: Magna's Steve Sternberg
	Upfronts: Bracing for the Worst, Offering the Best
	Hulu Eyes More Live Content
	Google Hits the Upfront Marketplace
	Radio Ad Biz Suffers Worst Quarter Ever
	Klondike Warms to Social Media
	Automakers' Downturn Slows
	Kids' Virtual Worlds Gain Traction
	Euro RSCG's Fernanda Romano
	Source: Ad Week

	Henkel Taking a Swiss Army Knife to the Competition
	Japanese Critter Domo Attacks 7-Eleven
	Branding Goes Real Time
	Unilever's Mudslinging Campaign
	Source: Brand Week

	Bonus row at advertising giant
	Source: RedOrbit

	Mobile barcode reading co 3GVision in Australia deal
	Source: Globes

	Price advertising and the travel industry
	Source: Linex Legal

	Sara Lee files suit against Kraft over advertising 25 May 2009
	Source: Meat International

	'Need a job' wristband is an advertising bargain
	Source: The News Journal

	Is branded entertainment the future of advertising?
	Source: Financial Times

	Liquidation looms for Escalator Advertising
	Source: National Business Review

	Binder departure shows risk of executive ads
	Source: The Business Journal

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.		Subscribe to this Newsletter: Click here For Feedback: Click here Unsubscribe to this Newsletter: Click here For Archives: Click here
Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA. Tel: 0091-22-40666777 Fax: 0091-22-2674 0644

*If you are not able to see the mailer, please clik here

Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.