30 March 2009 Newsletter Subscription Email this Page Volume 23 - Issue No: 85
 

 





Media, Advertising & Marketing Watch
 
 
 










Mindshare is media buying agency for Congress party
 Mindshare, Delhi has bagged the media buying and selling account of the Indian National Congress.


8X10 Tasveer: Sahara steps in as T-Series exits
Sahara One to invest Rs 100 mn in the Percept Picture venture & get 20% share of film's revenues.

UTV plans to own 49% in UTVi holding firm
 UTV plans to buy 49% stake in a special purpose vehicle; the SPV to own Screwvala's UTVi.

DEN in talks to raise private equity; IL&FS pumps in $40 mn
 IL&FS has put in $40 mn in the Sameer Manchanda & Raghav Bahl MSO; talks are on with PE funds.


Reebok, Davar launches Bollywood apparel range

Google to axe 200 jobs in sales and marketing

Henry Tajer elevated to UM Asia Pacific regional prez

Hitachi launches TVC to introduce new air conditioner

Nickelodeon to use NewTek's 3PLAY technology to replay footages at kids awards

ZenithOptimedia rolls out non-traditional media arm Newcast

Yoursphere social networking site launches in UK

Xbox launches Party Mansion on gaming site Miniclip


TV Ratings
Top 10 Programmes (15/03/2009 to 21/03/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15/03/2009 to 21/03/2009)
Star Plus
Colors
Zee TV
MAX
Sun TV
Zee Telugu
Gemini TV
Sony Entertainment TV
Zee Cinema
SAB
Star One
NDTV Imagine
MTV
DD1
Zee Marathi
Maa Telugu
Cartoon Network
Udaya TV
ETV Marathi
Source: www.indiantelevision.com
Today's Newsbreakers.......India

    • Kingfisher likely to be official partner for IPL-2
      Source: Hindu Business Line
       

    • Israeli arms firm's ad raises eyebrows in India

    • IPL might get bigger: Preity
    Source: Times of India
       

    • One-stop Portal for Loan, Credit Card & Insurance Info Launched

    Source: The Open Press
     

    • Host of new channels defy downturn fears

    • Group M, UFO Moviez lead race for IPL's multiplex rights

    • Panel seeks modifications in 11 ads
    Source: Business Standard
       

    • News channel Zee 24 Gantalu launched Out of the box
    Source: Hindu
     
    International News
    		• SeaChange and BIAP Team to Advance Targeted Television Advertising
    		• Vizi and Pesach Lattin Vow to Fight Fraud in Interactive Advertising
    Source: Fox Business
     
    		• Bulgaria advertising market seen plunging 20-30% in 2009
    Source: Sofia Echor
     
    		• Small business advertising and PR: A starter guide
    Source: New York Daily News
     
    		• Ethnic press stung by recession, advertising drop
    Source: The Associated Press
     
    		• GroupM bid to cut annual advertising rates
    Source: The Australian
     
    		• Spas told to tone down advertising
    Source: The National
    		• Honda, Wieden Shine a Light
    		• UNC Is the Public's College Hoop Fave
    		• Adrenalina Bolsters Strategy, Creative
    		• R/GA Takes Wal-Mart Digital Account
    		• AIG's Brand Turnaround Plan
    		• Digitas Scores Kaiser Digital, DM
    		• CLIO to Honor Dan Wieden
    		• SoyJoy Taps DDB
    		• News Corp. Eyes Jon Miller for Digital
    		• T.J. Maxx in Play
    Source: Ad Week
     
    		• TV Is Still King
    		• Wal-Mart Assigns Digital Account to R/GA
    		• NAD Whacks Cablevision on Speed Claim
    Source: Brand Week
     
    		• Top Web Site Business Models: Advertising and "Freemium" Lead
    Source: TMCnet
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