24 March 2009Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 81
 

 





Media, Advertising & Marketing Watch
 
 
 










Nano to drive in three variants
Tata Motors will ride the Nano to the market in three price labels; models available across 1,000 towns.

Sanjay Behl to head Reliance's Big TV, IPTV
Reliance Communications group brand & marketing head Sanjay Behl is made CEO of DTH & IPTV.

Star-CJ to launch home shopping channel in 2nd half of 2009
Star & Korea-based CJ Home Shopping form 50:50 JV; home shopping chnnl to launch in 2nd half of '09.

IPL can go to other broadcasters for TV rights: HC
Bombay High Court lifts injunction; allows BCCI to renegotiate TV rights with other channels.


Indian agencies shine at AdFest 2009 with 28 Lotuses

Bates141 bags creative duties for Win Medicare

Interface Communications creates Scorpio TVC

adidas launches premium shoes under Boost brand

Ormax Media appoints Grewal to head biz development

Nickelodeon to telecast Danny Phantom from 23 March

TVS partners with Coca-Cola in new campaign

Zee's Telugu news channel to launch on 27 March

Broadcom launches hybrid IP STB

PPC to release Aashayein in May, post IPL


TV Ratings
Top 10 Programmes (01/03/2009 to 07/03/2009)
Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/03/2009 to 07/03/2009)
Colors
Star Plus
Zee TV
MAX
Sun TV
Sony Entertainment TV
Gemini TV
NDTV Imagine
Star One
SAB
Zee Telugu
ETV Marathi
Zee Cinema

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • Surreal scene

  • IPL leaves advertisers dry as it moves out

    Source: Hindu Business Line
      
  • Spencer's Retail wins award at Food Forum India 2009

    Source: Hindu
      
  • Deal with WSG could help IPL partially recoup losses

  • With a 'nano' advertising budget, Tatas go creative

  • Nano - finally!

  • Titan keeps winning

  • Bump the slump

  • US demand for low-price Indian merchandise may rise from May

    Source: Business Standard
      
  • An Ad I Would Not Have Made... | No connect, just fatigue

    Source: Livemint
      
  • ASCI withdraws two ads, asks for modification of five

    Source: domain-B
      
  • TOI film bags another award at AsiaPacific ad fest

  • Ads on back of tickets is BEST way to make money

    Source: Times of India
     
      
  • JWT India bags Film Craft Lotus Roots Gold Award

    Source: Media Newsline
      
  • WOC Advertising bags Megamart account

    Source: Media Newsline
      
  • "IPL is a fantastic addition to Indian cricket"

  • The never-ending story

  • Campaigns go upbeat

  • Goodwill is vital during a closure

  • Late mover Advantage

  • Nano a pleasure to drive, says Ratan Tata

  • IPL relocation may cost airlines dear

  • Unconventional ad campaign planned

    Source: Financial Express
      
  • Top ad prognosticator wraps up a long career

    Source: My Digital fc
      
  • Has OOH creativity come of age?

    Source: DNA
     
    International News
  • Why ABInBev Scuttled 'Underutilized' Shops
  • Some Sites Reap Rewards of Super Bowl Spend
  • AWM Hot List '09: Top 10 Magazines
  • Meebo Sells Ads Across a 40-Site Network
  • Citigroup Downgrades WPP to 'Hold'
  • AWM Hot List '09: Editor of the Year, Robert Safian
  • Carl's Jr. Tries Racy 'Mini-Novelas'
  • Elisa Steele Joins Yahoo as CMO
  • Massive Reorg at Media General
  • 3 N.Y. Shops Pitch Vonage
    Source: Ad Week
     
  • Kyra Sedgwick Hooks Up With Tropicana
  • BMW Mini Shows Off Cabrio Convertible
  • G2, Zyrtec Top New Product Sales in '08
    Source: Brand Week
     
  • Daily Mail group doubles job cuts at regional arm
    Source: MSNBC
  • Agora ad sales down nearly a fifth in Feb-report
    Source: Reuters
     
  • choicestream Brings Recommendations to Online Advertising
    Source: ReadWriteWeb
     
  • How companies can ensure 100% of advertising is tax-deductible
    Source: Financial Post
     
  • Mobile marketing firm acquires mobile advertising network
    Source: InternetRetailer.com
     
  • WOC Advertising bags Megamart account
    Source: Media Newsline
     
  • Meebo’s chat advertising service expands to the web
    Source: VentureBeat

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