Indiantelevision.com's The Ad Linx Reporter dated 23 March 2009 - Global and Indian advertising news, information and data at your fingertips


23 March 2009	Newsletter Subscription	Email this Page	Volume 23 - Issue No: 80

Media, Advertising & Marketing Watch

Reliance ADAG floats TV production division
Big Productions to create content in Hindi & regional languages; plans to remake 13B into TV series.

Ten Sports gets $39 mn waiver from PCB as India cancels tour
Ten Sports to get $39 mn out of its load as rights fee to PCB following cancellation of India's tour to Pak.

IPL seeks refuge in foreign land; England is likely shelter
BCCI to announce foreign venue within two days; South Africa is contender but England is likely host.

Elections score over IPL for government

Aditya Birla forays into baby care segment with Puretta

GroupM appoints Claudine Kwek as COO, China

EC allocates time for poll broadcasts on DD, AIR

Shemaroo launches DVD on Pancham, Lata and Asha

Paws signs KMI for Garfield merchandise

Conax launches fingerprinting tech to protect content

JWT bags Aus Govt awareness program creative duties

DDB wins Reebok's creative account

CavinKare launches new 'Fairever' variant

TV Ratings
Top 10 Programmes (01/03/2009 to 07/03/2009)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/03/2009 to 07/03/2009)
Colors
Star Plus
Zee TV
MAX
Sun TV
Sony Entertainment TV
Gemini TV
NDTV Imagine
Star One
SAB
Zee Telugu
ETV Marathi
Zee Cinema

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Today's Newsbreakers.......India

	Adani Wilmar revamps brands
	IPL shifted out of the country
	Source: Hindu Business Line

	Hoardings, flex boards and arches removed in Tirunelveli
	Source: Hindu

	Music & fizz: It's a heady combination for cola majors
	Govt mulls alternative set-up for handling misleading ads
	Source: Economic Times

	BCCI calls emergency meet to decide on IPL
	Avoiding poll dates is not enough for IPL: PC
	Obama launches ‘YouTube diplomacy’
	Source: Financial Express



	Anti-Hillary movie goes to top court
	Source: Times of India

	Such a 'filmi' journey
	No question of truncating IPL, says Lalit Modi
	BCCI may lose Rs 200 crore from IPL's overseas relocation
	Source: Business Standard

	Sponsors to rejig field ad strategy
	Source: Calcutta Telegraph

International News

	CBS Sports, NCAA Pact With MobiTV
	ExxonMobil Preps 'Speed Dreams'
	EA Sports Names Lead Shops
	NBC Turns Up Heat for Summer
	OOH Revenue Takes a Tumble
	Google's Armstrong to Lead AOL
	Many Wouldn't Care If Local Paper Folded
	Nielsen: Total Ad Spend Down 2.6% in '08
	PHD Keeps Discovery
	A-B, Goodby Split Up
	Source: Ad Week

	PepsiCo Gets Web 2.0 for South by Southwest
	Domino's Proposes Its Own Bailout Plan
	Kraft Contemporizes Canadian Cracker Brand
	Anheuser-Busch Dumps Goodby
	Source: Brand Week

	Google Exec to Lead AOL, Focus on Internet Advertising
	Source: TMCnet


	Luxottica to Shut 100 Stores, Trim Brand Advertising
	US Advertising Fell 2.6% Last Year, Nielsen Reports
	Source: Bloomberg

	Printer swings to loss on drop in advertising
	Source: Toronto Star

	Even In-Game Advertising Is Hurting, IGA May Be Up For Sale
	Source: Kotaku

	Even In-Game Advertising Is Hurting, IGA May Be Up For Sale
	Source: Kotaku

	Radio beats advertising downturn
	Source: Melbourne Herald Sun

	Madison Avenue’s Chief Seer
	Source: New York Times

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