24 June 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 46
 
 

 





Adex Analysis
 
 
 










Ice Cream category ads on TV for Jan-May '09
Ice cream category sees 45 per cent rise in TV advertising during Jan-May '09 over year ago - AdEx India Analysis.

Media, Advertising & Marketing Watch
Ten Sports to clock Rs 300 mn ad revenue from India-West Indies series; inks Rs 30 mn MG with DD
Ten Sports inks Rs 30 million MG deal with Doordarshan; to get Rs 300 mn ad revenue from India for West Indies series.

India TV issued warning over news telecast
 I&B warns India TV for sensationalising reportage relating to the death of 2 children at Sant Asaram Bapu’s ashram in '08.

Executive Dossier
'We are getting into the broader international entertainment space'
Interview with Vh1 India associate GM Ferzad Palia


Cannes: Leo Burnett takes home Bronze Lion in Promo

Cannes shortlists 11 Indian entries for Design Lions

TV5Monde to launch online TV for kids

YRF in promotional tie up with Yatra, ibibo for New York

Recession to have profound impact on brand communication

Thomas Wong is Havas Media Greater China CEO


TV Ratings
Top 10 Programmes (07/06/2009 to 13/06/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes


Top 100 Programmes (07/06/2009 to 13/06/2009)
Star Cricket
Zee Marathi
Zee TV
Colors
Sun TV
Star Plus
NDTV Imagine
Zee Cinema
MAX
SAB
Gemini TV
Sony Entertainment TV
Star One
Zee Telugu
Udaya TV
Kalaignar TV

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Madison Media bags Britannia
    		• Parle Agro enters snack food segment
    		• ‘Coimbatore is promising destination for investors’
    Source: Hindu Business Line
      
    		• India Inc’s head honchos gathers at unveiling of Brands survey
    		• Brand Launches
    		• Long lost friends and acquaintainces
    Source: Economic Times
      
    		• R&B star Usher : Usher dons 'milk moustache' for new “Got Milk?” ad
    Source: Newspost Online
      
    		• Parafern eyes Rs 30 cr from merchandised garments biz
    		• Future Group to develop more private FMCG labels
    Source: Business Standard
     
    		• Parle Agro forays into branded snacks
    Source: Financial Express
      
    		• Nokia launches eight megapixel handset 'N86'
    Source: Hindustan Times
      
    		• Virgin Media broadcasts first TV ad for mobile
    Source: Media News International
      
    		• New York Festivals ad awards to come closer home
    Source: domain-B
      
    		• Google Experimenting Performance-Based “Product Ads”
    Source: eBrandz
     
    International News
    		• TiVo, Quantcast Prep Blended TV-Web Audience Data
    		• Cannes: South African Shops Win Big
    		• Cannes Video: R/GA's Nick Law
    		• Microsoft, Mediabrands Bust Silos
    		• BK 'Transforms' Menu, Packaging for Movie Promo
    		• Cannes Video: Isobar's Mark Cranmer
    		• CumminsNitro, Beacon Score at Cannes
    		• Saatchi N.Y. Taps Cheever for Planning
    		• Vince Broady Launches thisMoment
    		• Poll: Majority Favor Action to Limit Exec Pay
    Source: AdWeek
     
    		• PureVia Plays Up Its 'Natural' Roots
    		• Purina Serves Dog Owners 'Digital Storybook' App
    		• Burger King 'Transforms' Menu, Packaging for Movie Promo
    		• 'Friends' Stars Reunite in Lexus-Backed Web Series
    Source: Brand Week
    		• M&C Saatchi's MacLennan: From Malaysia With Love
    Source: Bnet
     
    		• Pop N Go Plans New Wireless Ad Network
    Source: .individual.com
     
    		• Re-envisioning Media Agencies at Publicis
    Source: Advertising Age
     
    		• Ten Network 9 Mos EBITDA Down, Difficult Market Hit Revenues
    Source: Wall Street Journal
     
    		• In Russia, Advertising Boosts Mail.ru: 45% Growth In 2008
    Source: The Business Insider
     
    		• Taxi advertising - how to approach the moving message
    Source: Cambridge Network
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