Cannes:
Leo Burnett takes home Bronze Lion in Promo
Indiantelevision.com Team
(23 June 2009 11:35 pm)
MUMBAI:
India had a disappointing day one at Cannes with Leo Burnett,
Mumbai, being the lone winner, bagging a Bronze Lion for Stainbroidery,
a promo created for Tide detergent.
India
failed to make a mark in the Direct Lions category. The “Teach
India” campaign by Times of India, created by JWT Mumbai,
could not cross the winning line. Last year, Times of India’s
“Lead India” campaign had taken home the Grand Prix
in the Direct Lions category.
There
was no Indian entry that was shortlisted for the PR Lions
category.
Indian
agencies are, however, hopeful that the scorecard will improve
in the subsequent days when the other categories open up.
