3 July 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 53
 
 

 





Media, Advertising & Marketing Watch
 
 
 










ET Now edges past UTVi in launch week
ET Now overtakes UTVi to land in the third spot among the English business news chnnls; helps in genre expansion too.

Reliance Big TV to pump in Rs 6 bn, eyes 3 mn subs
Reliance Big TV evaluates proposals from multiple investors to dilute stake; launches iStock portfolio tracking service.

TV syndication biz lifts Eros up in FY'09
 Eros' profit before tax up 7% to $48.4 mn on gross turnover of $156.7 mn; TV syndication biz rises 94% to $64 mn.

38 ads come under ASCI's scanner; 2 withdrawn, 8 modified

Big TV partners with Oxigen for recharge services

McDonald’s to spend Rs 500 mn on marketing in India

Fox launches 'Ice Age: Dawn of the Dinosaurs' video game

Idea to 'walk & talk' with new campaign

NCC, Donovan Data Systems partner in the US

Online ad-supported TV in US to grow to $1.45 bn in '13


TV Ratings
Top 10 Programmes (21/06/2009 to 27/06/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (21/06/2009 to 27/06/2009)
Star Cricket
Zee TV
MAX
Colors
Sun TV
Star Plus
NDTV Imagine
SAB
Gemini TV
Sony Entertainment TV
Zee Cinema
Zee Telugu
Ten Sports
Zee Marathi
Maa Telugu
Star One
Star Gold
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Videocon goes for a brand makeover
    		• Sonata eyes firms in $50 mn revenue range
    Source: Business Standard
      
    		• TV ads make children choose more junk foods
    Source: Hindu
      
    		• AT&T Hands Campaign Voted 'America's Favorite Magazine Ad'
    		• The Dallas Morning News Signals New Model for Industry adspace
    Source: Media News International
     
      
    		• Dump Your Advertising, Get Online & Save UK Jobs
    Source: Merinews
      
    		• Gillette Launches New Global Brand Marketing Campaign
    Source: Prdomain Business Register
      
    		• IPC Media in an advertising deal with YouTube
    Source: TechWhack
     
    International News
    		• Unilever Launches Global Media Review
    		• Michael Phelps Set for Subway TV Ad Debut
    		• Trade Groups Craft Web Ad Guidelines
    		• Crown Imports Reviews Media
    		• TV's a More Effective Ad Medium Than Web
    		• U.S. Hispanics Flock to Web
    		• Bring on the Hot Dogs, Hold the Brat
    		• Spring Allergy Ads Were Less Effective
    		• Current Media Puts Review on Hold
    		• Microsoft Confirms Office Shift to JWT
    Source: AdWeek
     
    		• Sears Introduces Buyer Protection
    		• Trade Groups Craft Ad Guidelines for Web
    		• Unilever Launches Global Media Review
    		• Bring on the Hot Dogs, Hold the Brat
    Source: Brand Week
    		• M&C Saatchi scoops creative account for POS Malaysia
    Source: Brand Republic
     
    		• Mediaset H1 ad sales down 12-13 pct-vice-chairman
    Source: Reuters
     
    		• Verve Wireless uses mobile media network for local mobile advertising
    Source: GoMo News
     
    		• Web advertisers propose self-regulation principles
    Source: Yahoo News
     
    		• Advertising helps online media’s growth
    Source: Tribune
     
    		• Google TV Ads attacks the $70-billion market
    Source: Always On
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