MUMBAI:
Telecom service provider Idea has rolled out a new television campaign that plays
on the theme 'Walk & Talk'.
Created by Lowe,
the TVC features brand ambassador Abhishek Bachchan playing a doctor. He discovers
that people can get fit by 'walking while talking' and advocates this idea to
the general public.
Says
Idea Cellular CMO Pradeep Shrivastava, "This time, the
champion idea is around 'walking & talking' for staying
fit. The communication has been designed to appeal to the
masses and classes, on a critical subject such as health and
fitness. We expect the new theme campaign to initiate a wave
of awareness on fitness, across the country."
