22 July 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 66
 
 

 





Adex Analysis
 
 
 










Snapshot of TV advertising during H1 '09-Part 1
TV ad volumes see 23% growth during first half of 2009 compared to year ago period - AdEx India Analysis.

Media, Advertising & Marketing Watch
150 TV channels await uplinking clearance
The list includes 98 news and current affairs channels; 32 applications are from Reliance ADAG's Big Broadcasting.

Government reviewing FDI cap for media
 Review is in FM radio broadcasting, cable TV & DTH sectors at the initiative of the Telecom Regulatory Authority of India.

Executive Dossier
'We believe our primetime has more potential'
 Interview with Colors senior VP and head of content and creative Ashvini Yardi

TV advertising in Australia sees 11.8 per cent slump

SIL enters ketchup market with two variants

POW! Entertainment partners with Walt Disney to release 'Time Jumper'

Hariharan Viswanath is MEC India's national trading dir

VW to acquire Porche for $11.28 billion


TV Ratings
Top 10 Programmes (05/07/2009 to 11/07/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes


Top 100 Programmes (05/07/2009 to 11/07/2009)
Colors
Zee TV
Udaya TV
Star Plus
Sun TV
Sony Entertainment TV
Ten Sports
NDTV Imagine
SAB
Gemini TV
Zee Cinema
MAX
Maa Telugu
Zee Telugu
Kalaignar TV
Zee Marathi
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Coca-Cola 2nd-quarter profit rises 43%
    Source: Times of India
      
    		• Yahoo To Launch Revamped Home Page, First Since 2006
    Source: WATBlog
      
    		• Yahoo 2Q profit up 8 pct, yet ad slump continues
    Source: Sify
      
    		• Axe to Execute First Simultaneous Multi-Platform Branded
    Source: TechWhack
      
    		• KMDA lost Rs 70 lakh in ad tender delays: CAG
    Source: Indian Express
      
    		• FMCG cos to see robust volume growth
    Source: Business Standard
     
      
    		• Heads of advertising agencies on a private tour with BE
    		• Harvard Business Review Case Study: The Global Brand Face-Off
    		• Havells' growth journey into a Rs 2,000 crore enterprise
    		• Harvard Business Review: Why is it necessary to take a brand global?
    		• Roundup of events and happenings in the ad world
    		• Brand launches during the week
    		• BRAND NEW
    		• Roundup of happenings in the ad world
    		• Recruitment drives: New image builders for brands
    Source: Economic Times
     
    International News
    		• Burger King Relaunches BK.com
    		• Publicis' GM Exposure Less Than First Feared
    		• Meredith Invests in Hyperfactory
    		• Boomers Present Growth Opportunity
    		• As Advertisers Shift Online, Consumers Have Qualms
    		• Maxus Names Business Development Chief
    		• Jackson Browne, GOP Reach Ad Settlement
    		• Havas Digital, Traffiq Form Alliance
    		• KidZui Browser Partners With Comcast
    		• Yahoo Preps Redesign
    Source: AdWeek
     
    		• Burger King Unveils a Meatier BK.com
    		• AriZona Gives Back with New Kidz Teas
    		• Dole Juices Up Hispanic Marketing
    		• As Advertisers Shift Online, Consumers Have Qualms
    Source: Brand Week
    		• New advertising strategy for TWA
    Source: Impact PUB
     
    		• Yahoo's Second Quarter Marked by Intensive Advertiser Planning
    Source: Clickz
     
    		• Yahoo ad revenue falls, shares slip
    Source: CNN Money
     
    		• TV stations lose $200m in advertising
    Source: Daily Telegraph
     
    		• QJY Acquires New Prime Time Show Advertising Rights
    Source: Media Newsline
     
    		• Free-to-air TV advertising income plunges
    Source: The Australian
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