20 July 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 64
 
 

 





Media, Advertising & Marketing Watch
 
 
 










Zeel to transfer shares abroad to promoters for non-news channel
Zeel gets FIPB nod to transfer shares to an overseas entity belonging to the promoters for uplinking a non-news channel.

Colors on course to Rs 5 bn revenue in FY'10
Colors posts Q1 revenue of Rs 1.2 bn and an operating loss of Rs 180 mn; FY'10 loss expected to be under Rs 1.2 bn.

DD, AIR to get Rs 1 bn to boost transmitters in border areas
 Range and capacity of DD and All India Radio transmitters in border areas is being augmented, I&B ministry sources say.

Custommerce's Cindex to measure customer experience

Nielsen launches online audience measurement panel in US

Nike to sponsor CBA League official match ball

BBC commissions comedy series 'Fresh' for teens

Euro RSCG wins Clearasil digital account for Australia

Direxions, IDM offers Certificate in Digital Marketing in India

WPP to merge RMG with JWT


TV Ratings
Top 10 Programmes (05/07/2009 to 11/07/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes


Top 100 Programmes (05/07/2009 to 11/07/2009)
Colors
Zee TV
Udaya TV
Star Plus
Sun TV
Sony Entertainment TV
Ten Sports
NDTV Imagine
SAB
Gemini TV
Zee Cinema
MAX
Maa Telugu
Zee Telugu
Kalaignar TV
Zee Marathi
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Ad industry back on track
    		• Burger ad: Storm in a teacup
    		• The fizz is back
    Source: Business Standard
      
    		• Most Ironic Ads in History
    Source: ScienceBlogs
     
    		• Brands known for iconic ads stumble with encores
    		• Companies discover the power of the brand as verb
    		• Lower ad spending boosts Colgate Palmolive profit
    Source: Livemint
      
    		• Amway set to open showrooms
    Source: Calcutta Telegraph
     
    International News
    		• Bayer HealthCare Division Goes Into Play
    		• Spot Runner Loses Key Exec to Current Media
    		• NBCU's Q2 Earnings Tumble 41%
    		• June Swoon for Videogames
    		• Scion Bows Brand 'Manifesto'
    		• Owners Still Downbeat About Home Values
    		• Google Q2 Profit Beats Expectations
    		• GameTrailers, Dave & Buster's in Ad Deal
    		• United's Guitar Debacle Yields Brand Lessons
    		• 3 Chase Waterford Brands
    Source: AdWeek
     
    		• Brands Try Insurance Plans
    		• Call It Back to School 2.0
    		• Tumblr: What's in It for You?
    		• Kraft Plays Up 'Fun' in Jell-O Campaign
    Source: Brand Week
     
    		• AOL Gets Ready For A Makeover
    Source: Forbes
     
    		• Ad-supported Models Capture Important Piece Of Digital Music Market
    Source: mi2n
     
    		• Networks stake claim to ad share
    Source: Business Spectator
     
    		• Entertainment vertical tops mobile ad spending in Q2
    Source: Fiercemobilecontent
     
    		• Lat49 Raises $1.34 Million for Geo-Contextual Advertising
    Source: Digital Media Wire
     
    		• BBC Insider Debates - Advertising
    Source: BBC News
     
    		• GamerDNA Reveals Ad Network
    Source: Xconomy
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