Indiantelevision.com Team

(17 July 2009 7:00 pm)

MUMBAI: Marketing services provider Direxions Marketing Solutions, that specialises in the direct and relationship marketing space, has partnered with the Institute of Direct Marketing (IDM) to offer marketers in India an internationally-recognised qualification in Digital Marketing.

With digital marketing channels such as the internet, email, mobile, and digital TV, playing an ever-increasing role in today's marketing campaigns, there is a growing demand for marketers with knowledge of, and experience in, digital marketing. And therefore, the certificate has been designed to address the growing need for qualified digital marketing professionals.

Says IDM deputy managing director Neil Morris, "Businesses in India are buzzing with young, high caliber marketing talent and IDM is keen to offer Indian marketers the skills and knowledge required to enhance their professional development."

Adds Direxions Managing director Brian Almeida, "Given the internet and mobile growth in the Indian market place and the impending 3G launches, there is a strong need for trained professionals in this space. Companies can shorten the learning curve in many areas because of the training and experience shared by the faculty at the IDM."