15 July 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 61
 
 

 





Adex Analysis
 
 
 










Education sector ads on TV during Jan-May '09
Education sector advertising on TV sees 34% growth during Jan-May '09 as compared to year ago- AdEx India Analysis.

Media, Advertising & Marketing Watch
Govt prepares satellite radio guidelines
I&B Ministry has framed the satellite radio policy guidelines draft based on Trai recommendations, says MoS Jatua.

IBN18 completes 50% acquisition in Viacom18
 Ibn18 acquires the remaining 15.47 per cent for Rs 1.51 billion, including Rs 296.4 million as option premium.

ZenithOptimedia paints grimmer '09 ad mkt in new forecastd

Jon Lefebvre joins ESS as sales operations and strategy VP

Nick to give away ‘Nickgoggles’ to its viewers for watching the solar eclipse

MySpace, Fox to partner for multi-territory advertising

Star COO Laureen Ong to step down in August


TV Ratings
Top 10 Programmes (28/06/2009 to 04/07/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28/06/2009 to 04/07/2009)
Star Plus
Colors
Zee TV
NDTV Imagine
Ten Sports
Sun TV
Sony Entertainment TV
Gemini TV
SAB
Zee Cinema
Zee Telugu
Maa Telugu
Zee Marathi
Star One
ETV Marathi
Udaya TV
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Jewellery major Rajesh Exports consolidates retail brands
    		• Ad spends to grow at 7.7%; India 14th largest ad market, says ZenithOptimedia
    Source: Hindu Business Line
      
    		• Reliance partners with 3rd Space
    Source: Hindu
      
    		• Moment of sunshine at French Riviera
    		• BE's 'peek' of the Cannes litter
    		• Concerns and challenges in media space
    		• Brand Launches
    		• Indian ad industry on winning 25 awards at Cannes
    		• Rekindling the creative renaissance at Coca-Cola
    		• Rediffusion pulled up for uploading Colgate ad
    Source: Economic Times
      
    		• PC sales decline 7% as laptops lose charm
    Source: mydigitalfc.com
     
    		• David Beckham denies he was doing undergarment ad with Angelina Jolie
    Source: Khabrein.info
      
    		• Jolie new face of Emporio Armani's perfume
    Source: Sify
      
    		• BuzzCity Mobile Ad Network Remains Dominant in Developing Markets
    		• Branchr Advertising Network Introduces Text-Based Advertising
    Source: TechWhack
      
    		• IAFA to promotes Gen Next Ad Film makers
    Source: India Infoline.com
      
    		• AOL appoints Kate Burns as head of European Sales
    Source: domain-B
     
    International News
    		• Zappos Review Ignites Agency Ire
    		• Telemundo, Ford Plan Microseries Play
    		• Back-to-School Spend Strong for College Students
    		• Universal McCann Keeps Nationwide
    		• 'WSJ' Floats Fins.com
    		• JFK Library Revisits First Lunar Landing
    		• Viewers Will Pay for Online Video, Report Says
    		• McGraw-Hill Mulls 'Options' for 'BusinessWeek'
    		• Poll: Yankees Are Favorite MLB Team
    		• Holiday Inn Upgrades Rooms, Ads
    Source: AdWeek
     
    		• Zappos Review Ignites Agency Ire
    		• Holiday Inn Upgrades Rooms, Ads
    		• Nationwide Keeps Universal McCann for Creative
    		• Grey Goose Toasts BET's 'Rising Icons'
    Source: Brand Week
     
    		• An Advertising Campaign to Protest a Bank's Advice
    Source: New York Times
    		• Heelys names TM Advertising exec as CEO
    Source: Bizjournals.com
     
    		• Aldi launches TV advertising
    Source: Melbourne Herald Sun
     
    		• McKenna claims win in tobacco advertising case
    Source: Legal News Line
     
    		• Advertising spending declines at 'severe' rate
    Source: Telegraph.co.uk
     
    		• IAB - Savvy marketers embracing mobile advertising
    Source: Velti News
     
    		• New Site Created To Promote MN Advertising Work
    Source: WCCO
     
    		• Dynamic Logic to provide a better measure of online advertising
    Source: Digital Media
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