8 Dec 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 64
 
 
 





Media, Advertising & Marketing Watch
 
 










Sun TV to hike ad rates of GEC channels
Gemini TV to up ad rates between 6-16%; Udaya TV to hike it up to 10% & Surya TV to 5% for some shows from 1 Jan.

Trai probe into number of TV channels not to curb growth: Soni
Study is in wake of spectrum constraints but govt has no plans to curb the growth of TV channels, says Ambika Soni.

DAVP empanels 29 agencies to handle creative duties
DAVP creates 3 groups to handle account for 1 year; names 6 firms for Group A with annual turoover of above Rs 1 bn.

Pradeep Guha is AFAA chairman

Cheil Worldwide bags IndiaCan creative duties

CN to air new series of Ben10: Alien Force from 11
'3rd and Bird' prepares for take off in Spain

Sean Morris is Rajasthan Royals CEO

StarHub, Xinya Media enter into strategic partnership


TV Ratings
Top 10 Programmes (15/11/2009 to 21/11/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes



Top 100 Programmes (15/11/2009 to 21/11/2009)
Colors
Zee TV
Zee Marathi
Star Plus
Sony Entertainment TV
Sun TV
SAB
Neo Cricket
NDTV Imagine
Gemini TV
Zee Cinema
MAX
Star Jalsha
Star Gold
Zee Telugu
Maa Telugu
ETV Marathi

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Advertisers not enthused by Team India's mark
    		• Coca-Cola India unveils ‘Burn' car
    Source: Hindu Business Line
      
    		• Horlicks' new hope
    		• 'Quality is our key differentiator'
    Source: Business Standard
      
    		• Movers & Shakers
    		• Bits & Bytes
    		• A librating experience
    		• Scripting a new story
    		• The Fittest One
    		• "Today, consumers don’t want brands to talk at them, but talk to them"
    		• Taking the milky way
    		• A taste of hi-life
    		• World View
    		• Ads vanish, but media execs still excited about growth prospects
    Source: MediaMughals
     
    		• Yahoo! Introduces Ad Interest Manager
    Source: Media Newsline
      
    		• Microsoft And Yahoo Finalize Their Search, Advertising Pact
    Source: eBrandz
      
    		• Small Business owners weigh in on ROI in Banner Ads
    Source: Merinews
      
    		• Sun TV hikes ad rates, broadcast fees
    Source: Moneycontrol.com
      
    		• LG launches Multi-Media Marketing Campaign for James Cameron's 'Avatar'
    Source: Media News International
      
    		• AOL ends ties with Time Warner
    Source: Zee News
     
    International News
    		• Brave New Targeted World?
    		• Marc Lucas Joins KBS+P as CCO
    		• GE Pledges $345 Mil. in Ads to NBC
    		• Apple Positions Mobile With Lala Deal
    		• Pharma: Socializing in a Straightjacket
    		• Nielsen: DVR, Online Viewing on the Rise
    		• CBS in Super Shape as It Bowls for Dollars
    		• Wieden Vet Joins Martin as Creative Chief
    		• OhYeah! BooneOakley Adds ISS Brand
    		• As Recession Wanes, Core 4 Emerge
    Source: AdWeek
     
    		• 1-800 Flowers Spreads 'Warm, Fuzzy' Feeling
    		• Report: Retail Customer Service Stinks
    		• Champagne Bureau Debuts Effort to 'Unmask' Impostors
    		• Domino's Not Feeling MTV's 'Jersey Shore'
    		• Chrysler Confirms New Agency
    Source: Brand Week
     
    		• Yahoo Privacy Tool Lets You Control Ad Tracking
    Source: PC Magazine
     
    		• Discovery names ex-Fox exec as COO
    Source: Reuters
     
    		• Red Robin to spend $6.7 million in 1st quarter for television advertising campaign
    Source: Los Angeles Times
     
    		• Oracle Launches Oracle(R) Communications Marketing and Advertising
    Source: CNNMoney.com
     
    		• Ads that Help Consumers Understand Online Advertising
    Source: R & D Magazine
     
    		• Microsoft, Yahoo finalize search deal
    Source: ITWorld Canada
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    Update your profile Click here
    For Archives: Click here
    "You are receiving this mailer either because you have signed up at www.indiantelevision.com or we thought this might be of interest to you".

    Click here to know how to add our e-newsletters to your safe sender list.

    Our mailing address is:
    Indian Television Dot Com Pvt.Ltd.C-350, Oshiwara Industrial Centre ,Opp Goregaon Bus Depot,New Link Road, Goregaon West, Mumbai - 104, India.Tel: 91-22-66424000 Fax: 91-22-28767791
    The Ad Linx Reporter is an Indian Television Dot Com publication. © 2001-2008 All Rights Reserved
    www.indiantelevision.com
     
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.