| Playhouse
Disney and Televisio de Catalunya have both secured broadcasting rights for all
episodes and the 20-minute special and will broadcast in Spain from the first
quarter of next year. In
a further deal, BBC Worldwide also confirmed the sale of 3rd and Bird!
to PTS Channel, Taiwans major free-to-air channel. All episodes of the programme
have been purchased and will broadcast in Mandarin from early 2010.
3rd
and Bird! has enjoyed ratings success in the UK where it has aired on CBeebies
since Summer 2008. The programme, aimed at pre-school girls and boys was created
by Josh Selig and produced by his company, Little Airplane Productions.
3rd
and Bird! is animated in an original style created by Little Airplane called
photo-puppetry animation. The stories of 3rd and Bird! focus on a community
of birds that fly and whistle in their feathery wonderland. BBC
Worldwide holds global distribution rights for 3rd and Bird! including
programme distribution, DVD and merchandising.
GTV sales of the programme
will be followed by licensing campaigns in territories across the world. Fisher-Price
holds a multi-year global master toy license for 3rd and Bird! and is set
to launch their first product to market in the UK for Spring 2010. |