31 Dec 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 80
 
 
 





Media, Advertising & Marketing Watch
 
 










Bright Outdoor eyes 20% growth in 2010
The agency expects 50% of its revenue to come from its BEST biz; to revise ad rates by 10-15% to get a RoI.

Reliance Big Pictures looks for a big 2010
Reliance Big Pic linesup a mixed bag of offerings ranging from mainstream masala to regional and art house films for 2010.

Colors ends 2009 with a splash
2009’s last week saw Colors keep its lead over Star Plus and Zee. But 2010 may not be as easy.

Disney XD to unveil a 'Sportstacular January'

Serve & Volley COO J Vishwanath calls it quits

Zee 24 Taas to dawn new look from 1 January


TV Ratings
Top 10 Programmes (29/11/2009 to 05/12/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/11/2009 to 05/12/2009)
Colors
Star Plus
Zee TV
Sun TV
SAB
Neo Cricket
MAX
NDTV Imagine
Zee Cinema
Star Jalsha
Gemini TV
Zee Telugu
Zee Marathi
Zee Bangla
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• HCL to set up radio network ahead of Games
    		• Corporate Notes
    Source: Financial Express
     
    		• Diamond dazzles as gold prices daze buyers
    		• Reliance BIG TV offers latest flicks
    		• HCC gets Rs 374.6-cr contract for oil storage cavern
    		• Aviva launches 9 unit-linked plans
    		• Mahindra to launch mini truck Maxximo at Auto Expo
    		• BSNL’s 3G services in 29 AP cities soon
    Source: Hindu Business Line
      
    		• DTV-Enabled LG Lotus Announced By LG
    		• MTNL First to Introduce VDSL-based 20 mbps Broadband Service
    Source: Stock Watch
      
    		• BSNL launches 3G services in Vijayawada
    Source: Express Buzz
     
    		• Google's Android phone coming next week for $500
    		• A changed advertising scene in a decade
    		• Bharti to enter WiFi space soon
    Source: Economic Times
     
    		• Aviva India launches new products
    		• Suzuki to launch luxury sedan Kizashi at auto expo
    		• Big TV New Year offer
    		• New 3G services by MTNL
    Source: Hindu
     
    		• Mahindra to launch mini truck Maxximo at Auto Expo
    		• Bharti nears deal with Warid in Bangladesh
    Source: Business Standard
     
    International News
    		• Virtual goods give Web firms new revenue in ad slump
    Source: Reuters
      
    		• Payment delays to ad firms slow pace of industry growth
    Source: Emirates Business 24/7
      
    		• Health ad claims muzzled by FTC
    Source: Radio Business Report
      
    		• Social Media Use, Ad Budgets On Rise
    Source: Media Post
      
    		• With Ads, Music Downloads Sing a New Tune
    Source: New York Times
      
    		• Church warns against US-style TV product placement
    Source: BBC News
    		• AdChina teams up with CCTV's Internet TV station
    		• China's advertising industry shifting in more ways than one - SinoTech CEO
    Source: Interfax
      
    		• DJ fined NIS 10000 for using wedding photo in ad
    Source: Ha'aretz
      
    		• Slimming product radio ad 'distasteful, offending'
    Source: Malaysia Kini
      
    		• Four ways technology will change advertising in 2010
    Source: Christian Science Monitor
      
    		• 2009: Lowest US ad spend since Great Depression
    Source: Bizcommunity.com
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