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 MUMBAI:
Zee 24 Taas, the first 24–hour Marathi news channel, will be dawning a new
look from 1 January 2010. With a new logo and positioning – Ek Paul Pudhe
(One Step Ahead) – the channel will have a different feel and format.
The channel
claims that the new programming will explore new frontiers in Marathi news genre.
“Zee 24
Taas also tries to make a statement through its new positioning, which is aligned
with the channel’s effort to always be ahead of others when it comes to delivering
quality news content to Marathi viewers across Maharashtra,” it said in a
statement. The
change comprises a new logo, new positioning, new channel-id, new graphics (header,
ticker) new studio backdrop and new costumes.
A Zee 24 Taas re-launch
film of 60 seconds would be running from 1 January on 24 Taas and on other network
channels like Zee Marathi and Zee Talkies. The film depicts the inspirational
and aspirational aspect of a common man, which he seeks in idolising great personalities. |