29 Dec 2009Newsletter SubscriptionEmail this Page Volume 25 - Issue No: 78
 
 
 





Media, Advertising & Marketing Watch
 
 










Idea is India-Bangladesh series title sponsor
Krimson Media ropes in Idea Telecom as title sponsor for Rs 50 mn; UTI Mutual Funds & Tata Motors also come on board.

CWG clean-up: No overhead cable in Delhi
Ahead of Commonwealth Games, government asks cable operators to remove their cables from electricity poles.

3 Idiots grosses Rs 1 billion in four days
The Aamir Khan movie, distributed by Reliance Big Pictures, breaks Ghajini's record of Rs 900 mn in its first 4-day run.

'Maruti Wagon R' creates highest brand experience

3rd season of 'The Boondocks' on TV in 2010

aMap secures Tata Sky DTH audience measurement biz

ASCI slams Reliance Comm and Idea for misleading TVCs


TV Ratings
Top 10 Programmes (29/11/2009 to 05/12/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (29/11/2009 to 05/12/2009)
Colors
Star Plus
Zee TV
Sun TV
SAB
Neo Cricket
MAX
NDTV Imagine
Zee Cinema
Star Jalsha
Gemini TV
Zee Telugu
Zee Marathi
Zee Bangla
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• DTH cos may charge premium rates from advertisers in '10
    		• Maruti, Hyundai expect Dec sales to jump 30%
    Source: Business Standard
     
    		• Honda Siel Cars ties up with Axis Bank
    		• Bharti Airtel starts ‘Middle East Connect’ cable services
    Source: Hindu Business Line
      
    		• Hyundai to unveil i10 Electric cars
    		• Axis Bank to finance Honda Siel cars
    		• BSNL to roll out FTTH facility
    Source: Hindu
     
    		• Indian advertising has a long way to go on the digital highway
    Source: LiverMint
      
    		• IT majors set sights on $30 bn overseas outsourcing deals
    		• Hyundai to unveil electric i10 in Delhi Auto Expo
    		• Honda Siel Cars inks pact with Axis Bank
    		• Love is a new theme for ads
    Source: Economic Times
     
    International News
    		• Advertising in print is twice as effective as TV, says Microsoft
    Source: Times Online
      
    		• Ad market will return to growth: Cheil report
    Source: JoongAng Daily
      
    		• Kenya:Day Advertising Billboards Lost All Their Appeal
    Source: AllAfrica.com
      
    		• On Advertising: Compare the best ads of 2009? It's easy
    Source:Independent
      
    		• IAB: Digital Video Ad Impression Measurement Guidelines
    Source: Hispanic Ad
      
    		• Citex Software releases Adhere Mobile Advertising Platform
    Source: AME Info
    		• TBWA Cited As Global Agency Of The Decade
    Source: ADOI magazine
      
    		• Google Goes To War, Puts Ad Chrome Banner In Their Home Page
    Source: Gizmodo Australia
      
    		• Hotsports, Peak milk partners on brand building and profitability
    Source: Vanguard
      
    		• Anti-gay ads pop up in DC against same sex marriage
    Source: Gay Socialites
      
    		• Super Bowl, Olympics just aren't ad-ding up
    Source: New York Post
      
    		• Opposition hits out over Government ad campaigns
    Source: ABC Online
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