Says Tata Sky CMO
Vikram Mehra, "With a subscriber base of 4.5 million, Tata Sky has played
a significant role in the growth and development of the DTH sector that is poised
to touch the 40-50 million mark by 2015. At the stage that the industry is in,
we think it's time that efforts are made to understand and measure the audience
viewing habits of these viewers better and are excited to associate with, aMap."
Digital uses a proprietary - format independent content identification - technology
which measures all types of interaction with the TV, be it digital broadcast,
use of interactive service or time-shifted viewing.