7 Aug 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 78
 
 
 

 





Executive Dossier
 
 
 
 










'Zee Studio has concrete plans to beef up its original programming'
Interview with Zee Studio senior VP, business head Sujay Kutty

Media, Advertising & Marketing Watch
Radio One plans to raise Rs 500 million
Radio One will decide on how it is going to raise the amount once the government comes out with the Phase III policy.

Doordarshan's 60% content is entertainment
 Sports takes away 10 per cent of DD-1's programming time while news & current affairs contribute to a mere 8 per cent.

Tata Sky crosses 4 million subscribers
 Reaches the milestone in under 3 years of launch; adds the last one million subscribers in just over 7 months.

'Kachehri' hits road to create direct consumer connect

Acharya is Aegis Media Singp're CEO, Kumar moves to India

Cartoon Network appoints licensing agent in China

Aircel to sponsor Chennai Open

Bhaskar Das to continue as Ad Club Mumbai president

HUL to launch new' Knorr' campaign on 10 August


TV Ratings
Top 10 Programmes (26/07/2009 to 01/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/07/2009 to 01/08/2009)
Star Plus
Colors
Zee TV
Sun TV
NDTV Imagine
Sony Entertainment TV
SAB
MAX
Gemini TV
Star Gold
Zee Telugu
Star Jalsha
Zee Cinema
Maa Telugu
Zee Marathi
ETV Marathi
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• EWDPL to offer more retail space to emerging brands
    Source: Hindu Business Line
      
    		• Coca Cola's latest campaign will be launched online before mass media
    		• Amul Dairy goes to polls; sees more than 99% voting
    		• Subhiksha compromise formula runs into trouble
    Source: Business Standard
      
    		• Digg Ads beta to arrive soon
    Source: TechWhack
      
    		• Online Ad revenue-drop down continues
    Source: Ub News
      
    		• News Corp. plans fees for newspaper Web sites as ad declines stoke
    Source: Gaea Times
     
    		• IDC: Worldwide Online Ad Spending Drops 5 Pct in Q2 2009
    Source: IT News Online
      
    		• Google AdWords Rolls Out Bid Simulator Feature
    Source: eBrandz
      
    		• Murdoch's New Corp may charge for accessing web news
    Source: Times of India
      
    		• GSK eyes buys to double revenue
    Source: Economic Times
      
    		• Kinley continues thrust on 'trust'
    Source: DNA
     
    International News
    		• GM Reviews European Media Biz
    		• CBS' Moonves Upbeat Despite Rough First Half
    		• Amazon.com Picks Berlin Cameron
    		• Groupe Danone Global Media Goes Into Play
    		• How Powerade Downed Gatorade in Court
    		• Mika Salmi Joins Habbo's Parent Co.
    		• Sony Wipes Out Ads From PS3 Game
    		• Mediabrands Thinks 'Hyper Local' With Geomentum
    		• Usage of Mobile Devices Still Growing Briskly
    Source: AdWeek
     
    		• ITV Advertising Declines Start to Ease
    		• CBS Profit Plunges 96% as Ad Slump Continues
    Source: Wall Street Journal
     
    		• How Powerade Defeated Gatorade in Court
    		• Qwest Boasts Free Wi-Fi
    		• Convenience Stores Feeling The Heat
    		• Marvel Heroes Go Back to School for Old Navy
    		• Sony Wipes Out Ads From Popular PS3 Game
    Source: Brand Week
    		• Publicis nears Razorfish acquisition
    Source: Financial Times
     
    		• Internet advertising continues to fall
    Source: Inquirer
     
    		• WipeOut HD and in-game advertising
    Source: Product Reviews
     
    		• Advertising downturn hits newspaper group Mecom
    Source: Independent
     
    		• Ybrant Plans To Acquire An Affiliate Marketing Company
    Source: VC Circle
     
    		• Digg's diggable ads coming this week
    Source: CNET News
     
    		• Comcast Redirects Bad urls to Pages With Advertising
    Source: PC World
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