HUL
to launch new campaign for Knorr soup brand on 10 August
Indiantelevision.com
Team
(6 August 2009 9:30 pm)
BANGALORE:
FMCG major Hindustan Unilever Limited (HUL) is launching a new marketing campaign
for its Knorr soup brand, starting 10 August.
Targeted
at mothers and kids, the campaign plays on the tagline "Itna healthy ki Mummy
bhi khush, Itna tasty ki tummy bhi khush". It will be endorsed by Bollywood
actress and brand ambassador Kajol.
Says HUL category
head - foods Sidharth Singh, "Over the years, Knorr has become a synonymous
brand for soups, and this campaign aims to strengthen our connection with consumers
as well as fortify our market leadership position."
The campaign will
roll out across six cities and will have a mix of print, TV commercials, outdoor
innovations, new media and interactive sampling experientials.
These
cities include Mumbai, Delhi, Kolkata, Bangalore, Chennai and Pune.
The
ad campaign has been conceptualised by Lowe Lintas' Arun Iyer and directed by
Gauri Shinde.
