6 Aug 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 77
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 










Pedigree to launch TVC campaign across GECs, kids and news channels
Hyderabad-based Mars International India, the wholly owned subsidiary of Mars Inc USA, is launching a television commercial (TVC) campaign

Production houses to seek legal recourse on DD ban
Banned for two years by Doordarshan, a majority of the 13 production houses are seeking legal recourse.

Star Plus gets Farah Khan to host weekend chat show
 Channel to firm up weekend primetime this August with celebrity-driven chat show, Tere Mere Beach Mein.

Balaji Telefilms Q1 net slumps 60% to Rs 90 million
 Total income from operations falls 56.6% to Rs 397.82 mn as commissioned programming dips to 145 hours.

 

Bates 141 to handle Dabur Uveda's creative duties

Kaya appoints Starcom IP for digital marketing

Disney into heavyweight marketing to support Disney XD

Kajol chosen brand ambassador for Yakult probiotic drink

Caroline Torrance joins BBC Worldwide as director


TV Ratings
Top 10 Programmes (19/07/2009 to 25/07/2009)

Doordarshan's Top 10 
Top 10 In All TV Homes 
Top 10 in Cable & Satellite Homes


Top 100 Programmes (19/07/2009 to 25/07/2009)
Star Plus
Colors
Zee TV
NDTV Imagine
Sun TV
SAB
Sony Entertainment TV
Gemini TV
Zee Telugu
MAX
Zee Cinema
Star Gold
Zee Marathi
Udaya TV
Star Jalsha
Star One
Maa Telugu

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Spacetoon India eyes merchandising revenues
    		• Subhiksha arm seeks compromise with lenders
    		• Yum! Restaurants to launch Mexican chain Taco Bell
    Source: Business Standard
      
    		• An ageless proposition
    Source: Hindu Business Line
      
    		• Microsoft and Yahoo in the verge of changing landscape
    Source: Institute of International Trade
      
    		• News Corp 4Q loss hits $203M on MySpace writedown
    Source: Fresh News
     
    		• Ads targeting Obama girls may anger White House
    Source: Smash Hits
      
    		• Google sells underperforming radio ad business
    Source: Economic Times
      
    		• HC relief for AIDS ad face
    Source: Calcutta Telegraph
      
    		• Murdoch's News Corp in the red with ad revenue plunge
    Source: TopNews
     
    International News
    		• Most Claim to Be Unswayed by Celebrities in Ads
    		• News Corp. Suffers Full-Year Loss of $3.4 Bil.
    		• The Shack Shakes It Up With Wild, Wacky Rebrand
    		• Best Buy Tries AR in Twitter Promo
    		• Web Ads Get More Intrusive
    		• ParentsConnect Sees Traffic Surge
    		• Gotham Wins Waterford Brands
    		• Mountain Dew Goes UltraViolet
    		• DOOH Video Makes Gains, Study Says
    		• Taco Bell Taps R/GA for Digital
    Source: AdWeek
     
    		• The Shack Shakes It Up With Wild, Wacky Rebrand
    		• Mountain Dew Goes UltraViolet
    		• Best Buy Tries AR in Twitter Promo
    		• OfficeMax Sells to Penny-Pinchers on YouTube
    		• Consumers Unswayed by Celebrities in Ads
    Source: Brand Week
    		• Closed Deal: WideOrbit Acquires Google Radio Assets
    Source: Washington Post
     
    		• Ark. lottery picks Ga. firm for instant tickets
    Source: Forbes
     
    		• Internet advertising contracts, IDC reports
    Source: Boston Globe
     
    		• mKhoj Rebrands as InMobi; Announces Launch in Europe
    Source: TMCnet
     
    		• Publicis In Lead to Buy Razorfish
    Source: Wall Street Journal
     
    		• Palm Pre television advertising is spooky!
    Source: TechWhack
     
    		• News Corp. Reports Loss on Web Writedowns, Ad Drop
    Source: Bloomberg
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