MUMBAI:
Creative agency Bates 141 has added FMCG major Dabur's newly launched brand Uveda
to its portfolio. The agency already handles other existing brands of Dabur such
as Gulabari and Dabur Lal Dant Manjan and Red Toothpaste.
Also, to establish
the product better across the target market, Dabur has roped in Bollywood actor
Vidya Balan to endorse the brand.
Initially, Uveda
will concentrate establishing itself in the Delhi and Maharashtra market and will
later look at expanding its product offerings.
Says
Dabur Minoo category head - skin care Minoo Phakey, "Our
marketing mix will have both ATL and BTL activities. This
will include print, television and outdoor. The television
campaign for the brand will be launched by the end of this
month."
