28 Aug 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 93
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 










Nick plans local content expansion
Little Krishna puts Nick on the hunt for local content; the Viacom18 channel is in talks with several production firms.

Govt fixes Rs 35 bn as base price for 3G auction
Govt expects to earn Rs 250 bn; only 5 operators allowed in first phase auction to offer the high-speed mobile services.

ICC, PCB settle dispute over Cricket World Cup 2011
PCB to retain its host fees & also receive additional payment as reasonable compensation for loss of hosting rights.

Rediffusion - Y&R elevates Srivastava to VP, South

Alok Kumar Ghosh quits Bates 141 to float own venture

Pogo to air 'Ravan' on 30 August

ToI wins Advertiser of the Year award at Spikes Asia

UTV Bindass to launch Big Switch on 24 October


TV Ratings
Top 10 Programmes (16/08/2009 to 22/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (16/08/2009 to 22/08/2009)
Star Plus
Zee TV
Zee Cinema
Colors
Sony Entertainment TV
Sun TV
SAB
Gemini TV
NDTV Imagine
MAX
Zee Marathi
Star One
Star Jalsha
Star Gold
Zee Telugu
ETV Marathi
Zee Bangla

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Coca-Cola launches new marketing campaign for Thums Up
    		• Emami plans to use Chlorophyll for integrating Zandu brands
    Source: Hindu Business Line
      
    		• Coke to launch new ad starring Akshay Kumar
    Source: PTI News
      
    		• Newspaper slump deepens as 2Q ad sales fall 29 pct
    Source: Sify
      
    		• Mobile Ad Summit Debuts During Advertising Week 2009
    		• Orange to Acquire Unanimis - The UK's Largest Exclusive Digital
    		• MSearchGroove Launches Mobile Groove Podcast Series
    Source: IT News Online
     
      
    		• BUZZMEDIA Names Doug Rohrer as Chief Revenue Officer
    Source: Media News International
      
    		• HUL slashes media buying agency business margins
    Source: domain-B
      
    		• YouTube Deal With Time Warner
    Source: Ub News
      
    		• No plans to raise ad rates as of now: Jagran Prakashan
    Source: Moneycontrol.com
     
    International News
    		• A&E Acquires Lifetime
    		• Web Video Viewing Sets Records in July
    		• Convenience Makes a Comeback
    		• Belvedere Vodka Goes Into Play
    		• Teva's 'The Naturist' Debuts
    		• TiVo Sues AT&T and Verizon
    		• Sponsors Sign for Univision's Music Competition Show
    		• Mobile Usage Nears 100%
    		• 2 Publicis Execs Join Rentrak in Senior Roles
    		• CNBC.com Puts a Face on the Recession
    Source: AdWeek
     
    		• More Advertisers Pull Out of 'Glenn Beck Program'
    		• Social Networkers Vulnerable to Attacks
    		• Convenience Makes a Comeback
    		• Jack Ingram, KC Masterpiece Line Up 'Eat and Greets'
    		• Belvedere Vodka Goes Into Play
    Source: Brand Week
    		• Microsoft's agency sued over Bing TV advertising
    Source: CNET News
     
    		• UK broadcasters STV and UTV see ad decline slowing
    		• Orange buys British digital ad network Unanimis
    Source: Reuters
     
    		• Even 2010 World Cup won't mean good year for advertising
    Source: Mirror.co.uk
     
    		• US Newspapers Post Steeper Declines in Ad Revenue
    Source: Bloomberg
     
    		• Mobile phones a bright spot for advertising
    Source: Inquirer.net
     
    		• UTV turnover drops by 10% in 2009
    Source: BBC News
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