26 Aug 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 91
 
 

 





Adex Analysis
 
 
 
 
 










Automobile sector ads on TV during Jan-Jul '09
TV ads of automobile sector see a rise of 51per cent during Jan-Jul '09 compared to year ago - AdEx India Analysis.

Media, Advertising & Marketing Watch
Network18 ups stake in AIM-listed Indian Film Company to 69%
Network18 receives another 19% offer in Indian Film Company; had earlier got 14.2% via the mandatory offer.

Pyramid Saimira to demerge production and distribution subsidiaries
Pyramid Saimira plans to list both the distribution and the production companies after demerging the two subsidiaries.

Executive Dossier
''We have been profitable for the second year in succession'
Interview with Rajasthan Royals chairman and co-owner Manoj Badale

Neo Cricket targets Rs 10 billion revenue

IRS, NRS to merge for a single readership survey

Starcom MediaVest, KJ Somaiya launch IMC programme

Disney Channel to premiere Wizards of Waverly Place - the movie

Tata Tea fights corruption with new 'Jaago Re' campaign

Percept/H wins Good Morning Tea creative account

Law & Kenneth appoints Neeraja Kale as SVP


TV Ratings
Top 10 Programmes (09/08/2009 to 15/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes



Top 100 Programmes (09/08/2009 to 15/08/2009)
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
Gemini TV
Colors
SAB
MAX
NDTV Imagine
Zee Cinema
Star Gold
Zee Telugu
Kalaignar TV
Star One
Zee Marathi
Star Jalsha

Source: www.indiantelevision.com
Today's Newsbreakers.......India
  • IRS, NRS to merge
    Source: Hindu Business Line
      
  • Private labels dent established FMCG brand shares
  • Mobile internet ad spend to hit $2 bn a yr by 2014
  • Tata Tea launches new 'Jaago Re' campaign, on corruption
    Source: Business Standard
      
  • Domino's Pizza launches “Chefs vs Accountants” commercial
  • Mangos ad agency adds 3 new clients
    Source: MNI Live
      
  • Advertising Week Reveals 2009 Lineup
    Source: IT News Online
      
  • Networkplay Ventures Into DTH Advertising – Ropes In Airtel DTH
    Source: WATBlog
     
      
  • Recession blues haven't affected high-end shoppers much
  • Best & Bekaar
  • Politicians never grip about spiralling costs of media
  • Globe Trotter
  • EMVIES brings out best and loudest in Media
  • Bawdy Copy: Ambani vs Ambani
  • Apurva Purohit: What’s hot and not
  • Madison Avenue: The centre of advertising world
  • Devices that visualisers employ to upgrade the 'visibility'
  • Hamish McLennan: The rule of 7
    Source: Economic Times
      
  • Social ads enhance emotional connect
    Source: mydigitalfc.com
     
    International News
  • Sears Builds Home Improvement Site
  • 'Vibe' Stages Return
  • Digital Fusion, Target Team Up for Ad Play
  • Choice Hotels Picks Burnett, Doner
  • TBWA\C\D Ups Goldstein to Planning Chief in Playa
  • Chase Marriott Card Plays With 'Golf Digest'
  • Hulu, ITV Close to Deal
  • Yahoo Upgrades Core Products
  • Nielsen, IRI Ink Consumer Data Pact
  • Timberland Names Marketing VP
    Source: AdWeek
     
  • Glenn Beck Protester Eyes Fox Re-ups
  • Choice Hotels Picks Burnett, Doner
  • Nielsen, IRI Ink Consumer Data Pact
  • Sears Builds Home Improvement Site
  • Ford Puts New Taurus Push In Gear
    Source: Brand Week
  • Digital advertising to lower mobile phone costs on consumers
    Source: InfoWorld
     
  • KCC demarcates advertising zones
    Source: Daily Monitor
     
  • Premier Anna Bligh's advertising blitz to cost $1 million
    Source: NEWS.com.au
     
  • YouTube opens up more viral videos to advertising
    Source: Econsultancy
     
  • YouTube to share ad money with more video makers
    Source: Reuters
     
  • Swiss advertising market blues hurt GenevaLunch results
    Source: GenevaLunch

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