Indiantelevision.com Team

(2 August 2009 6:00 pm)

MUMBAI: Following a multi-agency pitch, Percept/H has bagged the creative duties for Good Morning Tea & Tea Bags, owned by the Wagh Bakri Group.

Earlier, the account was being handled by Contract Advertising.

Says Wagh Bakri Group executive director Parag Desai, “We required an aggressive agency which shared our vision to establish Good Morning as a lifestyle brand across all metros using 360 degree approach. We realised that with the changing time and marketing dynamics Percept suits the requirement perfectly.”

Adds Percept/H CEO Prabhakar Mundkur, "We are sure that with our strategic & creative inputs for Wagh Bakri will create memorable campaigns that delivers success in the marketplace.’’

The communication will be supported by above-the-line communication along with heavy on-ground activation that will be sampling-based leading to purchases.

The account will be serviced out of Delhi and Bombay. The Bombay team will be lead by Percept/H AVP Samarth Shrivastava while the Delhi team will be lead by Percept/H director Amitava Mitra.