Indiantelevision.com's The Ad Linx Reporter dated 25 Aug 2009 - Global and Indian advertising news, information and data at your fingertips

25 Aug 2009

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Volume 24 - Issue No: 90

Media, Advertising & Marketing Watch

ESS to launch ad campaign ahead of two cricket events
With two major properties - the Champions Trophy and Champions T20 League - kicking off over the next couple of months

Nick buys India telecast rights for Casper from DQE
DQE sells India rights to Nick for four years; to share 35% of the TV series' licensing income in other territories.

Star's local channels to shift uplinking from Hong Kong to India
First India-based chnnls like Star Plus to shift uplinking from Hong Kong; foreign-based entertainment chnnls could follow.

Midas sets up fund to support marketing of small budget films
Sets up small-sized fund of Rs 150-200 mn to support promotions & marketing of small & medium-budget movies.

TV Ratings
Top 10 Programmes (09/08/2009 to 15/08/2009)

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	RIL hits back at ADAG
	Google, Airbus up brand awareness through student contests
	Lornamead to unwrap Yardley soaps soon
	Zapp’s festival gesture
	Source: Hindu Business Line

	Mindshare bags Emvies’ media agency award
	Source: Economic Times

	Low-cost carriers double ad spends, hike promos
	Munchy bites
	Source: Business Standard

	ESPN plans Rs100 cr marketing campaign
	Source: Livemint

	Sanjay Reddy headed to Sun TV Network
	Source: MediaMughals

	In ads, Darfur activists urge Obama to get tougher
	Source: Gaea Times



	Tough customers for back-to-school sales
	Ad campaign attacks health overhaul
	Ad blitz credited for rise in tourism
	Simple solutions to simple problems
	On The Spot
	The price of exclusivity
	Cementing relationships
	"We are competing with Indian, not Western brands"
	Culture signs 2009
	Source: Financial Express

	Despite recession Facebook increases ad revenue
	Source: domain-B

	Micans tower among Google contestants
	Source: DNA

International News

	WOM Gains Volume
	Whole Foods Attempts to Quell Boycott Cries
	'Basterds' Is Twitter Age's 1st Success Story
	Pampers' Reality: 'A Parent Is Born'
	Dentsu Preps Ads Touting Philips FlatTVs
	Amazon Names UGC Ad Contest Finalists
	Danica, Tissot Keep Time in 'GQ'
	Q2 Radio Revenue Plummets
	Jack in the Box Targets Gamers
	Q&A: H&R Block's Robert Turtledove
	Source: AdWeek

	Whole Foods Attempts to Quell Boycott Cries
	Pampers' New Reality: 'A Parent Is Born'
	Timberland Names Global Marketing VP
	Danica, Tissot Keep Time in 'GQ'
	Black Halo Makes Ad Debut
	Source: Brand Week

	Fairfax Media FY Net Loss A$380.1M On Writedowns
	Source: Wall Street Journal

	Montreal sells itself as global 'lab' for new advertising strategies
	Source: The Canadian Press

	Senate seeks to abolish advertising outlay
	Source: BusinessWorld Online

	Advertising slump hits Austereo
	Source: Computeractive

	Advertising news & notes
	Source: Chicago Sun-Times

	Radio Advertising Continues to Suffer
	Source: Gerson Lehrman Group

	Advertising giant WPP shares advance in higher London
	Source: Market Watch

	UK to investigate online advertising, targeting
	Source: BizReport

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