Indiantelevision.com Team

(24 August 2009 12:30 pm)

MUMBAI: JWT Delhi has bagged the creative duties for Sony Walkman, the personal music player brand of Sony Electronics.

The new agency has created an outdoor campaign and a TVC, which has been executed by JWT Delhi creative director Elvis Sequeria.

The objective of the campaign is to present the new ‘no-wires’ product design. The TVC on air presents the product in a trendy and cool fashion to which the youth connect instantly.

The ad starts with two boys breaking into a dance after hearing dance numbers on the Sony W series Walkman MP3 Player. The ad focuses on ‘free style’ dance moves that stresses on the wireless experience.