19 Aug 2009Newsletter SubscriptionEmail this Page Volume 24 - Issue No: 86
 
 

 





Adex Analysis
 
 
 
 










Oral Hygiene sector ads on TV during H1 '09
TV ads of oral hygiene sector see a rise of 26 per cent during H1 '09 compared to H1 '08 - AdEx India Analysis.

Media, Advertising & Marketing Watch
Star India gets lead in News Corp’s restructuring of Asia biz; Aiello to exit
News Corp splits Asian biz into three units – Star India, Star Greater China and FIC; Uday Shankar gets more power.

Sun TV Network bags KPL TV rights; Mantri Developers is title sponsor
Sun gets 5-year rights for KPL and will air it on news channel Udaya Verthegalu; Mantri Developers is title sponsor.

Saatchi & Saatchi bags Madura Garments’ retail store account

RK Swamy BBDO to handle creative accounts for Accor

Zee TV, Cry America launch ‘My Vision and Dream for Children’ campaign

Value Designbuild account goes to Saatchi & Saatchi B'lore

Breeze Advertising adds three new clients

Akshay Kumar to sponsor Karate championship


TV Ratings
Top 10 Programmes (26/07/2009 to 01/08/2009)

Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (26/07/2009 to 01/08/2009)
Star Plus
Colors
Zee TV
Sun TV
NDTV Imagine
Sony Entertainment TV
SAB
MAX
Gemini TV
Star Gold
Zee Telugu
Star Jalsha
Zee Cinema
Maa Telugu
Zee Marathi
ETV Marathi
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Saris set to go global as World Bank gives thumbs-up
    		• Pantaloon plans revamp
    Source: Hindu Business Line
      
    		• Pantaloon to raise Rs 500 cr by selling non-core biz
    Source: Business Standard
      
    		• Abhinav Gupta co-founded Rocket Fuel showcases hybrid ad network
    Source: Siliconindia.com
      
    		• Zee to hike ad rates, reappoints director
    		• R-Adag ad blitz risky, unprecedented: lawyers
    Source: Livemint
      
    		• Top ad firms get more creative to gain market edge
    Source: Financial Express
     
    		• Many enraged by new ad contraceptives
    Source: Times of India
      
    		• Is Indian advertising going the Singapore way?
    		• What makes M&M's Scorpio as highest selling SUV brand
    		• Should Paradise Parks offer different levels of service?
    		• Paradise Parks a classic case of how cos need to constantly change: Atul Chand
    		• Brand Launches
    		• Thums Up, the most successful campaign we created: Ashok Kurien & Elsie Nanji
    		• Now it's Rajiv and I who are in the line of fire: Ogilvy's Abhijit Avasthi
    		• Despite street-map and address, difficult to find location in India
    		• Check out some of the shortlisted entries at EMVIES 2009
    Source: Economic Times
     
    International News
    		• The Battle to Control Cossette Begins
    		• Sony Turns to 'Experts' in Latest Campaign
    		• Updated: KBP Names Senecal CEO
    		• Cranberry Raisinets Debut
    		• Univision CEO Uva Upbeat on TV Ad Market
    		• IOC Push Stresses Friendship, Unity
    		• VW in Play; Crispin Won't Defend
    		• E-Coupons Gain Momentum
    		• McCann Makes Exec Moves Overseas
    		• Manufacturers Shift Marketing Dollars Online
    Source: Ad Week
     
    		• CKE Attacks McDonald's Angus Burger
    		• Scrabble Returns to Subway
    		• Drama Queens: Cranberry Raisinets Debut
    		• Sony Enlists Justin Timberlake for Ad Salvo
    		• Land O'Lakes Appoints Olson for Corporate Efforts
    Source: New Vision
    		• Groups wary of exceeding referendum advertising cap
    Source: National Business Review
     
    		• Microsoft's Bing wins share from Google, Yahoo
    Source: Reuters
     
    		• Web advertising 'now as powerful as TV'
    Source: Broadband Finder
     
    		• Microsoft in major US newspaper advertising deal
    Source: Brand Republic
     
    		• Advertising space still available on the website
    Source: Pipelines International
     
    		• Former advertising exec. gets $1.9725M in Pacific Palisades
    Source: Blockshopper
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2008 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.