Indiantelevision.com's The Ad Linx Reporter dated 11 Sep 2008 - Global and Indian advertising news, information and data at your fingertips

11 Sep 2008

Volume 21 - Issue No: 54

Indian Television Dot Com requires Sr. and Mid level Ad Sales Managers Contact: asrecruitment@indiantelevision.com Tel 91 22 40666777

Media, Advertising & Marketing Watch

Tata Sky introduces new pack at Rs 99
Price war in DTH intensifies; Tata Sky introduces ‘Super Hit Pack’ at Rs 99 per month for 52 channels.

Tdsat asks Prasar Bharati to restore 3 Zee channels
Tdsat directs Prasar Bharati to restore 3 Zee channels on DD Direct Plus; next hearing on 13 Oct.

ESS bags Champions T20 League rights for $900 mn
ESPN Star Sports bags Champions League T20 rights for $900 million; DIC bid $751.3 million.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	For Binani Cement, Amitabh Bachchan is a big Burden
	Cricket's loss is general channels' gain
	Vodafone ad banned for being too fast on disclaimer
	Source: Economic Times

	Stretching the ‘rubber brand’
	A colossal endeavour
	Sale is king!
	Foster's moves SC over tax liability on brand transfer to SabMiller
	‘Observation key to producing good advertisements’
	Brand CA
	Source: Hindu Business Line

	Vodafone ad on radio banned in UK
	Source: Telecom Tiger

	FMCG companies get IT savvy
	Impact charts Rs 200cr India retail plan
	Source: Business Standard



	‘Retailers who are struggling haven’t got their cost right’
	Source: DNA

	MySpace ad business ahead of target: News Corp
	Source: CIOL

	Apple shifts spotlight to iPod and revamps iTunes software
	Big Bang at CERN but we’re still alive!
	Source: Financial Express

	Airlines to use bald travellers for ad campaigns
	Source: Sify

	GoTV Networks Announces Mobile Advertising Partnerships
	Garmin Selects NAVTEQ for First Advertising Supported Real-Time
	Source: IT News Online

International News

	WPP Names Leader on Kimberly-Clark
	Breen, Others Move Up at Initiative
	N.Y. Attorney General Probes Arbitron's PPM
	Comcast, Time Warner Talk Digital TV
	European Ad Proposal Ignites Debate
	ESPN Channel Debuts on Bebo
	Cavaliers Draft Cenergy
	Pafenbach Joins Hello Viking
	Vibrant Aims for More Page Real Estate
	Havas Drive Opens Practice
	Source: Ad Week

	Marketers Net Gains From U.S. Open
	The Latest Marketing Vehicle: School Supplies
	Divided We Brand: The U.S.' GMC/Scion Schism
	Source: Brand Week

	GCC advertising expenditure rises
	Source: Gulf-Daily-News

	Saatchi dominates nominations for advertising awards
	Source: The Australian

	Yahoo's Blueprint for Mobile Ad Revenue
	Source: Internet News

	BuddyMedia launches social ad analytics software
	Source: Cnet

	Time Warner Warns That AOL May Miss Revenue Targets Due To Ad Slowdown
	Source: Washington Post

	The Serta Counting Sheep Vie for Advertising Icon of the Year
	Source: Earth Times

	High Growth Reported for the World Online Advertising Market
	Ad Infuse Leads in Mobile Video Advertising With GoTV Partnership
	Source: Market Watch

	High Growth Reported for the World Online Advertising Market
	Source: TMC Net

	Apple ad takes a bite out of the NYT home page
	Source: LA Times

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