Indiantelevision.com Team

(10 September 2008 2:00 pm)

NEW DELHI: IBD India, a Percept-Hakuhodo company, has won the creative duties of Viera and Lumix brands from Panasonic.

The account size is estimated to be around Rs 250 million.

Says IBD India managing dirctor Rahul Gupta, "It is a wonderful opportunity to work with a global giant like Panasonic. Even more thrilling is the fact that India will be the regional hub for developing strategy on both brands. We demonstrated a deep understanding of the Panasonic brand and worked out strategy based on fresh consumer insights. Our work on the brand will move beyond advertising into innovative brand-building activities."

The consumer electronics company is planning an aggressive marketing campaign in India for its brands Viera in the LCD and Plasma TV category and Lumix in the digital camera category.

The campaign for the brands will be launched in the coming festive season.