Indiantelevision.com's The Ad Linx Reporter dated 6 Oct 2008 - Global and Indian advertising news, information and data at your fingertips

6 Oct 2008

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Volume 21 - Issue No: 70

Media, Advertising & Marketing Watch

Star Plus ropes in Pantene as presenting sponsor for Nach Baliye 4
Star Plus ropes in Pantene as Nach Baliye 4's presenting sponsor; targets Rs 500 mn revenue

SET beefs up weekday primetime act to not lose Hindi GEC race
After slipping to fourth slot in the Hindi GEC rankings, Sony to strengthen weekday primetime act

Special Report
Olympics third least viewed in India
Sloppy coverage contributed considerably to the poor showing of the Games

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Google, Yahoo! agree to delay ad deal
	HC sets aside FDA orders on Subhiksha
	Delhi gets a new paper
	Future Group to foray into wholesale distribution
	Agra footwear units face labour shortage
	Source: Business Standard

	India, China in focus for ad agencies
	ICL beams new spots; targets Rs120 cr revenues
	IFRS impact on telecom, tech and media firms
	Source: Livemint

	FMCG companies change raw material mix to cut costs
	BSNL to launch IPTV in Nashik for broadband customers
	Source: Hindu Business Line

	interCLICK Joins the Network Advertising Initiative
	Source: TechWhack



	Ad Notam to make India facility an export hub
	Source: Financial Express

	Google’s Map Maker set to showcase India in microscopic detail
	Source: Newspost Online

	'IPL needs to have more local talent'
	Lahore Badhshahs eye ICL crown
	Source: DNA

	Federal Investigations Force Google, Yahoo to Delay Ad Partnership
	AOL Television Launches New Online Series
	Source: Media Newsline

International News

	Gamers Flock to IAC's InstantAction
	Bloomberg TV Inks AOL Deal
	Bud Light Touts 'Drinkability'
	Relay Promotes Mauer to CEO
	WPP for 4th Time Extends TNS Deadline
	Deutsch/LA Wins Snapple
	SunTrust Selects Mullen
	Google, Yahoo! Delay Search Deal
	WPP, Ex-Italy Chief Set for High-Court Showdown
	Source: Ad Week

	Birds Eye Cooks Campaign for New Steamfresh Line
	Career Sites Get a Monster Reboot
	Diddy Channels Sinatra for Ciroc Vodka
	Source: Brand Week

	Advertising powerhouse considers advertising
	Source: Reuters

	Three advertising agencies win multi-million dollar contracts
	Source: Bizjournals.com

	Claire Beale On Advertising: A new creature stalks the giants of adland
	Source: Independent

	Online advertising booming worldwide
	Source: Just 4 Business

	NBC Universal and appssavvy Form Strategic Social Media Application Advertising Partnership
	Source: Find Articles.com

	HT Hackney Launches In-Store Digital Signage Advertising Program
	Source: MarketWatch

	Magazines get clever with their advertising
	Source: International Herald Tribune

	Google Makes Nice With Brand Advertising
	Source: Wired News

	Yahoo, Google Forced To Postpone Advertising Deal
	Source: eFluxMedia

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