NEW
DELHI: The Royal Bank of Scotland Group (RBS), has launched its first campaign
in India featuring its new global ambassador and cricketer Sachin Tendulkar.
The campaign will
break on 6 October in print and while on television and online it will be launched
on 9 October.
Created
by M&C Saatchi, the campaign features Tendulkar looking ready for business.
According to the
finance company the campaign not only underlines Tendulkar’s stature and
professionalism, but also ties in well with the RBS brand context. While Tendulkar
is usually shown in a sporting context to show him as a businessman emphasises
the different approach that RBS stand for.
With
the launch of this campaign RBS would be officially launching its operations in
India.
