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HomeShop18
CEO Sundeep Malhotra, "This is the
second such tie up that HomeShop18 has entered
into in the past 3-4 months. Movie merchandise
ties up nicely with our channel content
and customer needs. While at present, movie
merchandise is a small business in India,
it is our estimate that this will grow rapidly
as bigger budget movies come out with their
merchandise. Where HomeShop18 can make a
big difference to this emerging market is
in taking the merchandise to a large audience
with our nation-wide footprint".
The
home shopping channel will air special promotions
for all its viewers to view and buy the
movie merchandise.
The
Drona merchandise will include products like Bully Zapper a wrist band, with a
button to throw a strong light beam priced at Rs 249. It has two variants; Drona
Sword priced at Rs 375 and Magic kit which is available in three ranges and includes
mystery shockers, magic busters and mind busters. The kits are priced at Rs 149
onwards. | 
