Indiantelevision.com's The Ad Linx Reporter dated 2 Oct 2008 - Global and Indian advertising news, information and data at your fingertips

2 Oct 2008

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Volume 21 - Issue No: 69

Media, Advertising & Marketing Watch

Digital Summit debates on future of Cable, DTH and IPTV
Speakers at the India Digital Network Summit suggest ways for growth in cable, DTH & IPTV.

TV industry grinds to a halt
2 lakh film & TV industry workers affiliated with the FWICE are on an indefinite strike.

Industry on path to digitalisation
Digitalisation path faces hurdles in distribution, technological change & pricing, says industry.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Adidas unveils Originals collection in Bangalore
	Bharat Patel new chairman of ISA
	Perceived risk and branding
	Revisiting Prof Levitt
	Source: Hindu Business Line

	Ad spends on a low this festive season
	Source: Economic Times

	Delve Networks Taps Tremor Media For Online Advertising Capabilities
	Source: IT News Online

	Tata Tea charts new growth strategy, ups ad budget
	'Retail is all about efficiency and detail'
	Sab TV repositions itself as comedy channel
	Source: Financial Express



	California Legislators Defend Google-Yahoo Online Ad Deal
	Source: eBrandz

	McDowell launches brand campaign
	Luxor to open five stores in Gujarat
	Pantaloon says India malls waiving rents as supply exceeds demand
	Source: Business Standard

	No more fast forwarding through advertisments
	Source: DNA

	Yahoo! – creating open marketplaces
	Source: CIOL

International News

	CBS, Starbucks Join for 'Worst Week' Promo
	Euro RSCG Realigns ASL With Discovery
	MLB Taps SMG Vet Shaw
	College Crowd Loves Its Gadgets, per eMarketer
	Obama Tops McCain on Search Ad Front, per Survey
	Optimedia Creates Sports Ratings
	Levi's 'Unbuttons' Viral Effort
	Studies: Cause Marketing Increases Sales
	MillerCoors Begins Media Review
	After NBC Complains, YouTube Pulls Obama Spot
	Source: Ad Week

	NHL Marketing Takes Center Ice
	Phelps Gives Little-Known Luxury Airline Flight
	Source: Brand Week

	Harvey Norman to slash ad budget
	Source: Business Spectator

	China Mass Media International Advertising Q2 profit declines
	Source: RTT News

	Seven to sell mobile phone advertising
	Source: The Australian

	Ogilvy CEO: digital advertising growing
	Source: Inquirer

	Vanoc spends $40 million to tie up advertising space
	Source: Canada

	TV3 to seek 15 redundancies as advertising slows
	Source: Irish Times

	Score Media advertises Score Predictor for mobiles
	Source: Stock Watch

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