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All
these toys would be available Pan - India and be distributed
through the physical distribution network build by Zapak.
Zapak has a physical distribution network in more than 77
cities across India. The merchandise will be sold through
3000+ gift / toys / high-end stationery stores.
Zapak
Digital Entertainment COO Rohit Sharma said, "As per
the latest I cube 2007 data, kids in India spend 21 per cent
of their time on the internet for entertainment which is up
from 18% in 2006. Activities such as online gaming, video
etc. has increased share of entertainment from 8% in 2006
to 13 per cent in 2007.
"Kids
aged 14 years and below constitute to over 25 per cent of
Zapak users online also serving as the stickiest and the most
loyal users on our site, this is definitely an area of focus
for Zapak. Drona presented us with an interesting opportunity
to create merchandise around the movie that would appeal to
this audience," added Sharma.
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