Indiantelevision.com Team

(1 October 2008 9:30 pm)

MUMBAI: National Geographic Channel (NGC) has tied up with Titan Watches for the launch of Titan – WWF collection. This is a range of watches inspired by some of India's most endangered species.

As part of the tie-up, Nat Geo will showcase a series, Welcome to the Animal Kingdom, on Sundays at 1 pm. This series focuses on India's most endangered species along with special vignettes and factoids on these animals. The channel says this association demonstrates its ability to provide integrated marketing solutions to its advertisers and goes beyond the conventional commercial time.

NGC India senior VP– content and communication Rajesh Sheshadri says, "At Nat Geo, we take pride in seeing each brand as a unique entity and offering innovative solutions that best suit the advertiser's needs."

"Our latest association with Titan for the WWF collection is another example of our ability to go beyond the brief and delivering out of the box solution for our partners. We are delighted to have Titan Industries on board. The exclusive series on endangered species and Titan's new WWF collection are a perfect fit as they both appeal to viewers who have an avid interest in wildlife."

Titan Watches COO Harish Bhat says, "At Titan, we are constantly striving to develop collections, which help our consumers connect with their deep-rooted yearnings for self-expression. Through the WWF Collection we are trying to connect with these new consumers who are yearning to Be More.

" As the new collection has been inspired by India's most endangered species, National Geographic Channel's viewer profile and their wild programming provide an excellent platform for us to reach out to our target consumer."

Maxus Bangalore GM Hariharan Vishwanathan says, "With the WWF collection, Titan continues their spree of coming out with unique and exciting collections for the emerging India consumer. The challenge for Maxus was to bring alive the soul of Titan WWF collection in consumer's mind."

Maxus MS Investment Group head Kishan Kumar says, "Our experiences for past campaigns like Titan Aviator and Heritage had shown that content linked associations had worked very positively in building a positive brand disposition. Our partnership with NGC for the Titan WWF campaign encapsulates, right from awareness creation, to interest generation through information and finally consumer interaction using retail linked contests."