6 Nov 2008Newsletter SubscriptionEmail this Page Volume 22 - Issue No: 90
 
 
 
 

 





Media, Advertising & Marketing Watch
 
 
 
 
 
 










IRS 2008 R2: Radio Mirchi tops FM rankings
 Radio Mirchi is the Rajah of the Indian FM radiowaves. According to the Indian Readership Survey (IRS) Round 2 (R2) conducted by Media Research Users' Council (MRUC) and Hansa Research.

IRS 2008 R2: The lowdown on TV viewership

 

ICL hikes prize money, Yousuf joins Lahore Badshahs
 ICL announces prize money corpus of Rs 27.4 mn for ICL World Series; Yousuf joins Lahore Badshah.

BR Chopra cremated
 Veteran producer-director BR Chopra's funeral last evening in Mumbai was well attended by industry.

Mudra bags creative duties for Incredible India

Sony releases music video to promote Meet Mila... show

Team Trinity wins Insight Case Study competition

Sunsilk Style Range launches at Lakme Fashion Week

Pavers England Footprint to invest $10 mn in India

Bangalore's Big Bang Ad awards event on 7 November

Victorinox signs up Percept/H for integrated marketing

Anand Bhadkamkar is Aegis Media CFO

Toy Network to distribute Crack and Bonky in US and Canada

Discovery to air special on 'Girl with Eight limbs'

Warner Bros to offer movies in China via VoD

Total Sports in China deal for Real Marid mobile content

Rediff.com goes live with MobileRediff application

TV Ratings
Top 10 Programmes (19/10/2008 to 25/10/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (19/10/2008 to 25/10/2008)
Colors
Star Plus
Zee TV
Neo Cricket
Sun TV
NDTV Imagine
Sony Entertainment TV
Gemini TV
Zee Cinema
Maa Telugu
Star One
Sahara One
Zee Marathi
Kalaignar TV
Udaya TV
Zee Telugu
MAX

Source: www.indiantelevision.com
Today's Newsbreakers.......India

    • Financial crisis impacts ad industry’s recruitment drive

    • Ad, auto sectors feel the slowdown heat

    • Italy’s ToyWatch in India soon

    • Consumer spending hit by crisis: MasterCard

    Source: Financial Express
     
    		•

    MTV adds stationery, helmet to alternative revenue streams

    • McCann brings communications agency TAG to India

    • Dhoni to endorse Dabur Chyawanprash

    • Haier Mobile unveils Icon series

    • Canon’s Rs 2-cr marketing campaign to focus on systems products unit

    • ADEX to felicitate senior members

    • Seeking to Unileverage

    • ‘The game in foods yet to be played out’

    • The power at play

    • Uncorking some marketing lessons

    • Home shopping, a habit-changing concept for Indian consumer

    • ‘Mere paas Amma hai!’

    Source: The Hindu business Line
     
     

    • Advertisers demand payback in cash

    • Airtel seeks nod for buying 65% share in Bharti Teleports

    Source: Economic Times
      
    		•

    After ad, Janata Party dissolves J-K unit

    		•

    Pakistan bans Yousuf for ICL move

    Source: Indian Express
     

    • Ten firms in race for Deccan Chargers

    • Lessons for Indian politicians

    		•

    Microsoft looking to China to create new products

    Source: Business Standard
      
    		•

    Hyundai to launch small car by 2011

    • TV channels pull out all stops

    Source: DNA
     
    		•

    Yahoo's fate unclear as Google abandons ad deal

    		•

    TOI No. 1 in Delhi, NBT second

    Source:Times of India
     
    International News
    		• Borrell: Political Ad Spending Disappoints
    		• WPP, IPG Take J&J's U.S. Creative
    		• Quantcast Adds MTV
    		• McCann L.A. Names Saidiner President
    		• Cutwater Exec Joins iCrossing
    Source: Ad Week
     
    		• Threat to TV news as firms feel advertising cash drain
    Source: Scotsman
     
    		• Turner Nets Defy Soft Ad Market
    Source: Media Week
     
    		• Digital out-of-home advertising on the rise
    Source: SmartBrief
     
    		• Korea's SK Broadband to launch interactive advertising
    Source:IPTV News
     
    		• Verizon drops ads that trash Sprint’s push-to-talk service
    Source: Bizjournals.com
     
    		• Johnnie Walker ads scoop string of awards
    Source: TalkingDrinks
    		• Election climax drew 71.4 million TV viewers
    Source: Yahoo
     
    		• ITV sees revenues slide as advertising downturn takes hold
    Source: Guardian
     
    		• AOL advertising revenue falls even as rivals gain
    Source: The Associated Press
     
    		• Drop in advertising cuts profit at News Corp.
    Source: IHT
     
    		• Sinclair Broadcast Group earnings jump on political advertising
    Source: Bizjournals.com
     
    		• FPA ramps up advertising, member services
    Source: Money Management
     
    		• Big Screen Entertainment Group Introduces Prints and Advertising Fund
    Source: MarketWatch
     
    		• TSA allows ads in bins across US
    Source: USA Today
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