(5 November 2008 6:00 pm)

MUMBAI: Offering Indian mobile phone users a near web like experience of Rediff.com services on their mobile handsets, portal Rediff.com has gone live with its mobile client application MobileRediff.

This mobile application allows mobile phone users to check latest news updates, access popular Rediff.com services and enjoy real-time access to Rediffmail. These services are integrated into one common application that can be downloaded to mobile phones.

The interface of the service allows users to preview email attachments, share files as attachments from mobile phones and also enables users to back up their mobile phone contacts onto the Rediffmail address book. Thus if a user loses his mobile phone, the saved contact information will still be available to him on the web and can be easily downloaded.

This application also allows users to send and receive Hindi language email and SMS messages. Users can also access and download SMS based content services like ringtones, wallpapers, caller back tones and jokes.

Rediff.com senior VP interactive services Uday Sodhi said, “With MobileRediff application we have focused on offering mobile phone users a simple and easy to use interface to access popular Rediff.com’s web services. We believe that the ease of use and functionality of the MobileRediff application will appeal to mobile users across India and help make Rediff.com accessible to millions of consumers around the country who do not have access to personal computers.”

MobileRediff application is compatible with all leading GPRS enabled mobile handsets and can be accessed at mobile.rediff.com.