26 Nov 2008Newsletter SubscriptionEmail this Page Volume 23 - Issue No: 4
 
 
 
 
 

 





Adex Analysis
 
 
 
 
 










Print & radio promos on TV in Jan-Oct '08
 Print promos on TV rise 27% & radio sees 21% dip in Jan-Oct '08 over year ago - AdEx India Analysis.

 

Media, Advertising & Marketing Watch
HC stays criminal case against ESPN
 ESPN to comply with Trai directive on pricing for DTH in 3 days; HC stays criminal case against it.

Sun Network to produce 10 Tamil films a year
 Sun Pictures plans to produce 10 films a year in Tamil; will also produce in other south languages.

News Updates
Shoots start for TV shows
Advertisers turn the heat on Hindi GECs
Day 13: Prod executives resolve issues
Day 12: Strike on, FWICE, Prod to meets
Day 11: Sound recordists call off strike
Day 11: 2 associations continue TV strike
Day 10: TV strike called off
Day 9: TV strike reaches labour commisioner
Day 8: No progress in sight

Rajasthan Royals launches fan club Royals Army

Linc Pen unveils maiden TVC with Shah Rukh Khan

Maya, BriliP to make TV series
4kids Entertainment’s Dinosaur King expands worldwide

MTV Roadies partners with Chandni Chowk to China

eBay India announces eCommerce census report for '07


TV Ratings
Top 10 Programmes (02/11/2008 to 08/11/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (02/11/2008 to 08/11/2008)
Colors
Star Plus
Zee TV
Sun TV
Sony Entertainment TV
NDTV Imagine
Zee Cinema
Gemini TV
9X
Star One
Zee Telugu
Zee Marathi
Sahara One
Eenadu TV
MAX
Star Gold

Source: www.indiantelevision.com
Today's Newsbreakers.......India

    • Neo pads up for 30% ad-rate hike

    • It’s comeback time for ad talent

    • Striking a poser- Today's selling

    • The Time Is Now- How Times Now reached the top

    • Brand launches

    • The Emperor’s new clothes - Why cos opt for new logos

    • Search marketing enterprises

    • Effie-ciency Personified - The Effie Awards

    • Personal Touch: Engaging through social network

    • Best and Bekaar

    Source: Economic Times
      

    • Retailers plan new strategies to beat slump

    • GM, Tiger Woods end nine-year deal

    Source: Business Standard
      

    • YuMe to Serve Adobe Ads in Streaming and Downloaded Content

     Source: Media Newsline
     

    • PepsiCo to sell Season’s Harvest to LT Overseas

    Source: Financial Express
      
    		•

    Titan to open more eyewear stores

    Source: Hindu Business Line
      

    • Internet ad revenues in Q3 '08 at nearly $5.9bn

    Source: CIOL
      
    		•

    Big-ticket spenders focus on mother brands

    		•

    The ‘zagging’ edge: from ads to brand invention

    		•

    Street signs of a slowdown

    Source: Livemint
      

    • Kiwi billboard thief gets his own ad campaign

    Source: Expressindia.com
     
    International News
    		• MediaCom Makes Senior Moves
    		• Honda Tries Soft Sell for Holidays
    		• U.S. Push for Adidas Originals
    		• Social Networking Traffic Up as Ads Fall Flat, per IDC
    		• Obama's Local Buys Added Up
    		• Epsilon: Marketing Execs Aren't Sold on Social Nets
    		• MillerCoors' Hispanic Media to Bromley
    		• SAG Strike Could Spell Disaster for TV
    		• Ogilvy Elevates Tham to Global Post
    		• eMarketer Slashes Web Revenue Forecast
    Source: Ad Week
     
    		• Unilever Puts Axe Shower Tool on Display with SnapAds
    		• Euro RSCG Adds Kraft Salad Dressings
    Source: Brand Week
     
    		• Apple Is Banned From Using Second `Misleading' TV Ad in U.K.
    		• Google Rises as Barclays Says Search Ads Picking Up
    Source: Bloomberg
    		• 24/7 OgilvyOne partner in China ad network
    Source: Brand Republic
     
    		• Forecaster lops 10 pct off 2009 online ad estimate
    		• Online ad spending slowing: eMarketer
    Source: Google
     
    		• PNA to publish advertisement first time on Israeli media
    Source: Xinhuanet
     
    		• Internet ad revenues in Q3 '08 at nearly $5.9bn
    Source: CIOL
     
    		• Infomercials Replace Cartoons on Fox
    Source: Media Buyer Planner
     
    		• Chinese Internet advertising revenue drops in October
    Source: Interfax
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