Indiantelevision.com's The Ad Linx Reporter dated 17 Nov 2008 - Global and Indian advertising news, information and data at your fingertips

17 Nov 2008

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Volume 22 - Issue No: 97

Media, Advertising & Marketing Watch

Rajasthan Royals plans merchandising in overseas markets
Rajasthan Royals chalks out licensing and merchandising plans in India, US, UK and Australia.

Tdsat directs ESPN to restore signals to MSO Sree Devi Media
Tdsat directs ESPN to restore its channels to MSO Sree Devi Media Systems within a week.

Dish TV rights issue set for tough launch
Dish TV trades below rights issue price of Rs 22; if it devolves fully, promoters' 1st payout is Rs 3 billion.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	Retailers mull revenue-sharing model
	PepsiCo India plans BOP push
	IMIMobile buys UK company
	Shining bright
	ITC offers extra snacks to take on PepsiCo
	Strike to hit TV channels' revenue

	TV soaps imbroglio: Advertisers back broadcasters
	Pietersen, Flintoff doubtful for IPL
	Source: DNA

	Ads could go off repeat TV shows
	'Economic slowdown will push more advertisers online'
	Source: Financial Express



	Surround Sound: Advertisers play right notes to woo customers
	Coke may team up with Daredevils
	Source: Economic Times

	Pay twice as much for hoarding ads
	Creativity under siege: Ad-men come to terms with meltdown
	Source: Expressindia.com

International News

	New CMO for Aflac
	Havas' Q3 Organic Growth Slows to 1.5%
	Target, Aguilera Create Buzz via Mobile Blogs
	IPG, DDS Renew Huge Media Deal
	OMD Taps de Nardis as CEO
	CBS Is Most Watched Net
	Gap 'Mixes' With Celebs
	Grey Picks Up BMW Regional Biz
	Crispin Adds Microsoft's Zune
	Levi's Looks at 6 Shops in Creative Review
	Source: Ad Week

	Pollster Luntz Steps Down as CEO of Namesake Agency
	Source: Ad Age

	Bertelsmann Backs Mobile Ad Platform MoJiva
	Source: Pehub

	BETA Records Site Gives Its Users the Ability to Earn Advertising Dollars
	Source: MarketWatch

	Standard debuts front-page advertising
	Source: Brand Republic

	Venture firms target mobile advertising
	Source: IT Examiner

	ProLink Network, National Advertising Partners expand DOOH marketing
	Source: Digital Signage Today

	UBS lowers Internet ad spending estimates
	Source: Cnet

	Advertisers cut print and TV to pay for online
	Source: The Australian

	NZ bucks web advertising downturn
	Source: IT Brief

	Burst Media launches auto ad network
	Source: Biz Report

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