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Indiantelevision.com's Digital Edge
Dish TV rights issue set for tough launch
 
Indiantelevision.com Team

(15 November 2008 8:30 pm)

 

MUMBAI: The promoters of Dish TV will have to cough out around Rs 3 billion in the first tranche to support the rights issue if it devolves completely.

 

The issue is priced at Rs 22 per share while the scrip is trading lower and closed Friday at Rs 16.11 on the BSE. Since the issue is not underwritten, the promoters will have to subscribe 90 per cent of it in case it devolves fully.

Dish TV recently said it has structured the forthcoming issue so that subscribers can pay Rs 6 of the issue price of Rs 22 per share on application, while Rs 8 per share will become payable after three months but within nine months from the date of allotment, and the balance Rs 8 after nine months but within 18 months.

Dish TV promoters can, thus, pay in three tranches within 18 months. The second and third tranches will each involve a payment of around Rs 4 billion in case the rights issue devolves completely.

The rights issue is likely to hit the market on 5 December. Dish TV aims to raise Rs 11.40 billion through the issue to fund its expansion plans.

 
"If the promoters will have to subscribe to the rights issue without any participation from other shareholders, their stake will go up from 57.7 per cent to around 80 per cent. Their exact holding after the rights issue will, however, depend upon how much the others subscribe," a source in the company said.

Dish TV, which has a capex plan of Rs 16 billion, intends to raise a debt of Rs 880 million in the current quarter (Q3 of the fiscal). The company has a total debt of Rs 7.5 billion, out of which Rs 4 billion is from the banking sector and Rs 3.5 billion is from the promoter group.

Dish TV has taken a mark-to-market loss of Rs 235 million during the first half of the fiscal due to the depreciation of the rupee against the dollar, but has partly hedged its position to have a cushioning effect for the remaining six months of the year.

The current cost of customer acquisition stands at Rs 2600, taking into account the dollar appreciation. The ARPU has fallen from Rs 171 to Rs 157 in the second quarter of FY'09.

The content cost for the DTH operator is expected to fall from 55 per cent to 50 per cent by the end of the fiscal.

Dish TV is targeting a carriage revenue of Rs 500 million this fiscal and expects it to double in FY'10.

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