9 May 2008 Newsletter Subscription Email this Page

Volume 20 - Issue No: 68








Media, Advertising & Marketing Watch

Indivision invests Rs 620 million in Percept
 Percept has raised Rs 620 million from Indivision India Partners, the PE arm of Biyani's Future Capital.
 

Web is moving beyond the browser
 Internet companies have to change in the web 2.0 environment, speakers at Web Innovation 2008 said.

Doordarshan targets 100 channels on DTH platform
 DD Direct Plus, Doordarshan's DTH service, aims to increase its offerings from 46 to 100 channels.

Social media creates marketing space for advertisers

Promax/BDA honours WWE chairman with lifetime award

Ezeego1.com partners with ICICI for cash back offer

ESS, Imagine OmniMedia in hunt for TV's soccer superstar

Brian Offutt to head creative operations at Nickelodeon /MTVN Kids & Family Group

CNBC-TV18 to launch Technical Wizard on 10 May

Intelsat, Panasonic to bring broadband service to skies

Yahoo! India launches new concept for search results

TV Ratings
Top 10 Programmes (20/04/2008 to 26/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20/04/2008 to 26/04/2008)
MAX
Star Plus
Zee TV
Sun TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Sony investing Rs 200 cr in marketing
    		• Brand Portrait co-founder leaves to set up new agency
    		• Natural rubber sports new logo
    		• Archies in licensing pact with UK’s Paper Island
    		• Titan’s Stambha in Madurai
    		• Understanding IPL’s financial levers
    Source: Hindu Business Line
       
    		• Samsung launches Guru200
    		• Coca Cola launches new campaign for Sprite
    		• Sony launches range of imaging products
    		• Short course in advertising
    Source: Hindu
       
    		• Star Jones brands Barbara Walters a ‘slutty old bag’
    Source: Top News
       
    		• Neil Nitin Mukesh does his first ad
    Source: DNA
       
    		• Channels look to game shows for viewership
    Source:Hindustan Times
       
    		• High Definition is Sony's mantra for India
    		• Microsoft rebuilt search, but Web surfers didn't come
    		• Google still hopes to strike long-term ad deal with Yahoo
    		• Cos looking to cloud nine can advertise there now!
    		• Coca Cola launches new campaign for Sprite
    Source: Economic Times
       
    		• Unilever raises growth expectations
    		• FMCG majors take to mobile advertising
    		• Yahoo! India launches Glue Pages Beta
    		• Cricket kit sales surge, thanks to IPL
    		• NetXcell to launch Ad Axis in October
    Source: Business Standard
     
    		• High definition is Sony's mantra for India
    		• Toonz Animation gets into GTS-2008 shortlist
    Source: Financial Express
       
    		• NetXcell develops the Next Generation of Mobile Technology - Ad Axis
    Source: VARIndia
       
    		• Coke's Pak ad to be screened in India
    Source: MSN India
       
    		• Sony BMG Launches India's Most
    Source: TV Next
       
    		• Microsoft looks at Facebook after loosing Yahoo
    Source: domain-B
     
    International News
    		• TBA Deepens Its Branded Entertainment Ties
    		• 'Newsday' Win Looks Imminent for Murdoch
    		• ICM Names Branded Entertainment Chief
    		• Subaru Shifts Digital to Carmichael Lynch
    		• SMG Forms PM Unit
    		• Coolspotters Links Celebs, Products
    		• Halo 3 Tops One Show
    		• Can Online Video Cure DVR Commercial Skipping?
    Source: Ad Week
     
    		• Coolspotters Links Celebs and Products
    		• Fudgie Goes Mobile for Carvel Sweepstakes
    		• Mercedes-Benz Puts 'Sex and the City' on Wheels
    Source: Brand Week
     
    		• Google hopes for long-term ad deal with Yahoo
    Source: MSNBC
     
    		• Advertising Does Not Sell Products
    Source: Article Motron
     
    		• Bord Gais targets business with ad blitz
    Source: Business World
    		• Sun-Times Media reports $35.8 million loss for first quarter
    Source: Chicago Tribune
     
    		• Enquirer wins seven advertising awards
    Source: Hartselle Enquirer
     
    		• NARM Honors Virgin Megastore With Best Television Advertising Spot
    Source: Market Wire
     
    		• Thunderbirds' Brains raves it up in TV ad
    Source: Guardian
     
    		• Advertising market volume in Azerbaijan can reach $313 million
    Source: Azerbaijan Business Center
     
    		• Trinity Mirror circulation and advertising take a dive
    Source: This is Money
     
    		• News Corp sees economy hurting advertising
    Source: Reuters
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