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MUMBAI:
Percept Limited has raised Rs 620 million from Indivision
India Partners, the private equity arm of Kishore Biyani's
Future Capital.
With
Indivision’s investment, the total strategic private
equity investment in Percept is Rs 1.5 billion. Percept
had earlier received investments from Passport Capital and
Edelweiss.
Percept
Limited President-Corporate Affairs Ajay Upadhyay said, “We
are happy to announce the strategic participation of Indivision
India Partners in our expansion plans and we look forward
to a mutually beneficial relationship going forward. We are
confident that Percept Limited will deliver long term value
to all its stakeholders.”
Percept
Limited is the holding company, which operates in three verticals
- entertainment, media and communications. The entertainment
vertical includes content, talent management, sports, experiential
and entertainment marketing. Media includes media services,
out-of-home and digital media, while communication includes
advertising, public relations and IMC consultancy.
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