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Volume 20 - Issue No: 66








Adex Analysis

Overview of Skin Care ads in Q1 '08
Skin Care sees 68% growth in ad volumes on TV during Q1 '08 over Q1 '07 - AdEx India Analysis.
 

Media, Advertising & Marketing Watch
BBC signs up 6 mobile ops in India
 BBC World inks content deal with 6 mobile operators - BPL, MTNL, Airtel, Vodafone, Spice and Idea.

Sony Pictures inks 3-film co-production deal with PNC
 Sony Pictures sews 3-film co-production deal with PNC; Raghupati Raghav Raja Ram to roll out first.

Hemanth Shah joins Times OOH as EVP & revenue head

Airtel launches online contest in US to boost calls home

Kings XI Punjab rewards Bangalore ‘Chota Champions’

Hungama TV fixes its summer lineup
Nick announces Nick Fundoo Superstar with Mandira Bedi
Ramana to head affiliate relations at Walt Disney India & South Asia
Amar Chitra Katha introduces 60 story books for summer

AP launches news service for iPhone

GTM partners with i-mint; launches Web 2.0

T-Mobile, Nokia partner to accelerate internet services

TV Ratings
Top 10 Programmes (20/04/2008 to 26/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (20/04/2008 to 26/04/2008)
MAX
Star Plus
Zee TV
Sun TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Viacom18 launching Hindi channel Colors
    		• Asian Star unveils jewellery store
    		• Bayer launches new hybrid rice
    		• LG India bats to earn premium tag
    		• Galla Foods launches mango drink
    Source: Hindu Business Line
       
    		• BBC World ties up with six mobile service providers in India
    		• Priyanka Chopra is the new face of Ponds
    		• PepsiCo enters into non-commercial deal with IMA
    		• Competitive beast: Ad agengies
    		• Cos prefer face-to-face activity to retain consumers
    		• Brand launches this week
    		• Controversies rock advertising industry
    		• Kirana stores use modern trade techniques to stay in business
    		• Marketing funda: A twist in the sale
    		• Best & Bekaar
    		• On the spot: Deadlines & headlines
    Source: Economic Times
       
    		• Create a narrative that fits the star
    		• Post offices turn into advertising vehicles
    		• Talent scarcity fuels entrepreneurial flame
    Source: Livemint
     
    		• BBC World gears up to don a new look
    		• Players’ earnings set to go over the roof in IPL
    		• Pepsico & SABMiller target Rajasthan for barley sourcing
    		• Punjab-based co to open fresh juice retail outlets
    Source: Financial Express
    		• Viacom18`s Hindi channel to air in July
    		• Web portal promises big `ad-vantage`
    		• Amway to ramp up in Kerala
    		• Centre to come down hard on jute hoarding to cool prices
    		• 'Organised retail will grow 45% next year'
    		• McDonald`s stops sourcing Tetley on certification issue
    		• Videocon to invest Rs100cr at Taratola
    		• IPL gives boost to Jalandhar`s sports goods industry
    		• RCom to launch services in J&K soon
    Source: Business Standard
       
    		• Vodafone cruel to pug in latest ad: AWBI
    Source: Merinews
       
    		• Titan launches ‘Heritage’ collection
    		• Yamaha launches Alba
    Source: Hindu
       
    		• Vodafone set to offer Apple's iPhone in India
    Source: Times of India
     
    		• IPL: Cricketers can earn Rs 61 cr next year
    		• Consumer power bails out FMCG majors
    Source: DNA
       
    		• Talent scarcity fuels entrepreneurial flame
    Source: Myiris.com
     
    International News
    		• Volkswagen Teams With D.C. United, MLS
    		• Tennis Channel Books 'Sweetest Match'
    		• EA Sports Launches 'Freestyle'
    		• Y&R Chicago Taps CCO
    		• L.L. Bean Moves to GSD&M
    		• Yellow Streak: Phone Directories Go to War
    Source: Ad Week
     
    		• Absolut Touts All-Natural Vodka Overseas
    		• PepsiCo Now Lightweight Champion
    		• Starwood Taps Former Nike Marketing Exec
    		• Adidas Q1 Sales Down in U.S., Up Overseas
    Source: Brand Week
     
    		• Ad Agencies Thrive on Digital Revenue
    Source: Emarketer
     
    		• Condom brand LifeStyles offers Make-Out Booth
    Source: USA Today
     
    		• US hedge funds press for right to advertise
    		• Interpublic pays £6m fine to SEC
    Source: Guardian
    		• EC warns Spain on TV ad overage
    Source: Variety
     
    		• NBC to charge $3 million for 30-second Super Bowl ad next year
    Source: LA Times
     
    		• Rules govern TV advertising volume
    Source: Google
     
    		• Dada Ad to manage ads on Vodafone's mobile network in Italy
    Source: Telecom
     
    		• Yureekah aims to conquer display ad search
    Source: Media in Canada
     
    		• A bright future for ad-funded mobile entertainment
    Source: RCR News
     
    		• Pure Michigan launches ad campaign
    Source: MLive
     
    		• Beer ads actor pleads guilty to child porn
    Source: Popjournalism
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