In his new role Ramana, would oversee affiliate relations across India including analog cable, and extending to devising and implementing a strategy for digital networks. He will be instrumental in managing the distribution relationship, trade marketing on the affiliate side as well as looking after the interest of Disney channels in the South-Asia markets including Bangladesh, Nepal, Sri Lanka, Pakistan.

He will drive the future distribution strategy for the channels, languaging strategy and exploring expansion opportunities in newer markets.

Commenting on the appointment, Villeneuve said "Venkat Ramana has been a key member of our business since the launch phase and brings with him a strong understanding of the Disney brand. We are confident that in his new leadership role, Venkat will propel our business efforts in this emerging marketplace."

Venkat joined Disney in December 2004 in Bangalore. After successfully launching and establishing Disney channels in the competitive southern region, he moved to Disney's Mumbai office in early 2007 to spearhead the affiliate initiatives at a national level. Prior to his association with Disney, Ramana held key responsibilities for the southern markets networks development for MTV and before that at Zee TV.