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Volume 20 - Issue No: 64








Media, Advertising & Marketing Watch

Star Plus' SRK show Paanchvi Pass debuts with 4.6 TVR
 Star Plus' Paanchvi Pass is highest rated show in Hindi GEC; the SRK show debuts with a TVR of 4.61.

 

YRF-exhibitor spat ends; multiplexes screen Tashan nationwide
 Yash Raj inks pact with multiplexes for release of all films this year; Tashan releases in multiplexes.

Special Report
Hindi GECs take a beating from IPL
 With an average TVR of 5, IPL takes away prime time viewership from Hindi GECs.

Kwality Walls, Oxigen in promotional tie up

Amitabh Bachchan supports UNEP Billion Tree Campaign

US homes spend $1,400 a year on consumer electronics

Royal Challengers: Upendra, Ramya are cheer ambassadors

BBM Canada to deploy portable people meter

D3Punblisher develops CN’s Ben 10: Alien Force

ICC seeks partners in fixed media rights area

The Hollywood Reporter relaunches

Virgin Media, BBC partner to bring BBC iPlayer to TV

Canon announces summer promotion offer

TV Ratings
Top 10 Programmes (13/04/2008 to 19/04/2008)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/04/2008 to 19/04/2008)
MAX
Star Plus
Zee TV
Sun TV
Neo Cricket
Maa Telugu
Gemini TV
Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Liquor cos put ad campaigns on hold
    		• Empee to make second foray into brewery biz
    		• PepsiCo hopes to buy 5,500 t malt grade barley in Rajasthan
    Source: Hindu Business Line
     
    		• Pakistan’s ICL players give up legal fight
    		• Modi welcomes Shoaib Akhtar in IPL
    		• Yousuf restrained from playing in IPL
    		• News agency launches website
    Source:The Hindu
       
    		• Cola rivals locked in hot Twenty20 contest
    Source: Calcutta Telegraph
       
    		• Network 18 hives off Cell as separate unit
    		• Calling the shots
    		• Retailers, realtors to invest in infotek to woo customers
    		• Your own IPL cups & jerseys, not so soon
    Source: Financial Express
       
    		• Better results helped Yahoo reject MS bid
    Source: Howrah.org
       
    		• Lindsay Lohan mugshot used in liquor ad
    Source: Sify
    		• Blame it on inflation, ad margins shrink 60 pc
    		• Marketers at home with out-of-home advertising
    		• Supermarts enjoying own-label success risk extending brands too far
    		• Blame it on inflation, ad margins shrink 60%
    		• Time running out for Microsoft-Yahoo deal
    		• Telecom companies’ value-added service earnings rise 15% on IPL
    		• IPL takes the life out of cinema, theatres, TV
    Source: Economic Times
       
    		• Big to invest Rs 150 crore in out-of-home business
    		• Hyundai to launch diesel variant of i10 by '08-end
    		• Gokul Refoils to focus on oil retailing
    		• Sun TV`s launches SFM services in Nashik
    		• Nokia music phone price to go down
    		• Sakal Times set to launch on May 7
    Source: Business Standard
       
    		• Sabyasachi’s brand new muse
    		• Music fests go off-tune
    		• Where have all the jingles gone?
    Source: DNA
     
    International News
    		• Team One Intros Flexjet Push
    		• Del Taco Selects Doner
    		• Marketers Drawn to the Silver Screen
    		• ABC.com Mulls New Ad Strategy
    		• Tyson Loses Appeal on Ad Campaign
    		• Turner Sports Creates Customized Applebee's Spots
    Source: Ad Week
     
    		• Applebee's Sports New TV Ads
    		• Tyson Loses Appeal on Ad Campaign
    		• Marketers Drawn to the Silver Screen
    		• Flexjet Campaign Takes Off with Affluent Crowd
    		• Cazadores Goes to the Ropes
    Source: Brand Week
     
    		• Ad Exec Benz Dead at 80
    		• Todd Gordon Joins Initiative
    Source: Media Week
     
    		• Liberals launch ad campaign ahead of budget vote
    Source: Yahoo News
     
    		• New smart TV advertising campaign reinforces safety credentials
    Source: Easier
     
    		• DoubleClick announces mobile ad network integration
    Source: Direct Traffic Media
    		• Nike advertisement uncovers lives of football superstars
    Source: Courier Mail
       
    		• TNS rejects WPP offer, says prefers GfK
    Source: Reuters
     
    		• Tracking traffic remains mobile ad challenge
    Source: RCR News
     
    		• Radio: Los Angeles Tops New York In Ad Revenue
    Source: NY Daily News
     
    		• Newspaper Web Sites Bash Other Media in Local Advertising
    Source: Mediapost
     
    		• Inside Bait and Switch Advertising
    Source: Branding Strategy Insider
     
    		• Car dealerships sue Liberty Ford over advertising claims
    Source: Bizjournals
     
    		• Microsoft and Yahoo Are Said to Step Up Talks
    Source: New York Times
     
    		• Mobile ad battle is worth watching
    		• Media braces for big ad squeeze
    Source: The Australian
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