Indiantelevision.com Team

(3 May 2008 5:00 pm)

MUMBAI: Electronic billing company Oxigen Services India has announced its association with Kwality Walls.

Cornetto’s summer campaign, the 'Scratch and Win” promotion, rewards consumers for enjoying their Cornettos by gicing them the chance to win great prizes. This is the first time that a consumer brand like Kwality Walls has partnered with a technology solution provider like Oxigen to bring in an innovative consumer programme.

Oxigen Services India founder, chairman and MD Pramod Saxena said, “With the fast growing lifestyle trend for mobile phones in India and easy accessibility to end-users, we intend to offer a comprehensive bouquet of services on mobile phones.

" This win-win offer is especially targeted at teenagers and youth by rewarding them for buying a Kwality Walls Cornetto and incentivizing their next purchase through a range of prizes. In this association with HUL, we will be building interactivity in communication.”

The promo entitles consumers to a Scratch and Win offer on buying Kwality Wall’s Cornetto. The scratch card, which actually is Cornetto Cone’s lid, enables each buyer to earn reward points starting from Rs 10 worth of OxiCash, a secured stored value wallet on the mobile and utilise the same to connect with their loved ones - to winning a range of gifts and services.

OxiCash, through this tie up, will deliver to the Kwality Wall’s consumer instant access to talk time and other Vas services on his/her mobile, by simply sending a sms to a dedicated code

Catering to the lifestyle quotient of today’s youth, Oxigen envisages a delightful digital snacking culture on mobile phones with a guarantee to win instant prizes. To use the OxiCash service offered by Oxigen, the subscriber needs to download an application on a GSM, GPRS-enabled handset. The procedure involves both SMS and Wap medium to top-up the OxiCash wallet and transform one’s mobile phone into a gateway to fun..